CRM & Marketing Automation Administrator
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IT/Tech
Job Description & How to Apply Below
We’re looking for an experienced CRM & Marketing Automation Administrator to manage, optimize, and help shape the future of our CRM and marketing automation platforms this hands-on, highly collaborative role, you’ll serve as the primary administrator for our current Hub Spot environment, partnering with Marketing, Sales, Customer Success, Customer Service, and Technology to improve workflows, automation, reporting, data integrity, and user adoption.
As we evaluate future enterprise CRM solutions, you’ll also play a key role in platform selection, implementation, and migration, eventually taking ownership of the new CRM environment. This is an exciting opportunity for someone who enjoys solving complex problems, improving business processes, and building scalable CRM solutions that support long-term growth.
What You'll Do
- Serve as the primary administrator for Hub Spot Marketing Hub, Sales Hub, and Service Hub, managing configurations, users, permissions, pipelines, properties, and system functionality.
- Own and maintain CRM data architecture, including custom objects, relationships, integrations, data structures, and entity relationship diagrams (ERDs).
- Build, maintain, and optimize workflows, automation, customer journeys, lead nurturing, segmentation, and lifecycle processes.
- Partner with Marketing, Sales, Customer Success, Customer Service, and Technology to translate business needs into scalable CRM solutions.
- Partner with Marketing, Sales, Customer Success, Customer Service, and Technology to translate business needs into scalable CRM solutions.
- Maintain data integrity through cleansing, deduplication, validation, imports, and ongoing data quality monitoring.
- Develop and maintain dashboards and reporting for sales pipelines, revenue, campaign performance, customer engagement, and operational metrics.
- Identify opportunities to improve system performance, streamline processes, and enhance automation.
- Troubleshoot CRM configurations, workflows, user access, data issues, and integrations, partnering with Technology teams and external vendors as needed.
- Establish and maintain CRM administration standards, security practices, system documentation, and data governance processes.
- Support the evaluation, design, implementation, testing, and deployment of a future enterprise CRM and marketing automation platform.
- Lead and support CRM migration activities, including documenting current configurations, data mapping, cleansing, transformation, validation, and reconciliation.
- Serve as a trusted CRM resource, providing user training, onboarding, documentation, and ongoing technical support.
- Drive system adoption and change management efforts across business functions.
- Stay current on CRM and marketing automation capabilities, recommending enhancements that support business needs and long-term growth.
What We’re Looking For
- 3+ years of hands-on experience administering and supporting CRM and/or marketing automation platforms in a complex business environment.
- Strong Hub Spot administration experience preferred, including Marketing Hub, Sales Hub, and Service Hub.
- Experience with enterprise CRM platforms such as Salesforce, Net Suite, or comparable solutions.
- Hands-on experience configuring CRM objects, properties, associations, workflows, automation, permissions, pipelines, and lifecycle stages.
- Strong understanding of CRM data architecture, integrations, data management, and system administration best practices.
- Experience supporting marketing automation, email campaigns, customer journeys, lead nurturing, segmentation, and lifecycle management.
- Experience supporting marketing automation, email campaigns, customer journeys, lead nurturing, segmentation, and lifecycle management.
- Experience with CRM reporting,…
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