Manager, Marketing Mgmt

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

The Voluntary Benefits Marketing Manager plays a critical role in driving lead generation and new business growth through Pet’s Voluntary Benefits channel. Serving as the primary liaison between marketing and two specialized sales teams, this position develops and executes marketing strategies that support acquisition and participation goals. Key responsibilities include managing a marketing budget, overseeing creative development and media placement, commissioning research, producing digital tools, and leading a team of marketing specialists.

The role also manages high-impact initiatives such as open enrollment kits, trade shows, broker relationship programs, and direct-to-employee campaigns. Success in this position ensures the delivery of essential marketing assets and lead sources that enable sales teams to achieve aggressive growth targets. It is our intention to fill this role in Columbus, Ohio or Scottsdale, Arizona. However, on occasion, applications from internal candidates working remotely who bring critical industry skills and relevant experience may be considered.

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Manager, you'll use strong core marketing competencies to lead and/or assist in the development and implementation of overall business and marketing strategy and action plans. We'll count on you to plan, develop and implement mid-range/long-range marketing projects of mid to high complexity.

• Manages a team that assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
• Leads a team that uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
• Manages team responsible for leading projects and processes to deliver results with multiple target completion dates and shifting priorities.
• Leads team that implements digital and traditional marketing tactics and media including creative development process, planning, and execution.
• Oversees creative development and provides feedback on look and feel. Develops strong creative briefs.
• Monitors emerging innovative trends in content, design and marketing tactics.
• Ensures programs are on strategy and on schedule; holds team accountable.
• Hires and develops talent, provides consistent coaching and feedback, administers performance and compensation recommendations.

May perform other responsibilities as assigned.

Reports to Director or AVP; will manage a team of four or more Marketing professionals; may also lead a matrix and virtual teams.

Education: Bachelor’s degree in marketing, business administration or related field; graduate degree preferred.

License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within…