Associate Director Media, Social

Updated: December 11, 2025
Location: Columbus, OH, United States

Syneos Health is looking for an experienced Social Associate Director. The Social Associate Director is a role within the integrated media team responsible for planning and executing advanced social strategy. The Social Associate Director will lead and mentor a team of social media specialists. The ideal candidate will exhibit proven success managing complex social programs within the pharma/healthcare space while exhibiting a working knowledge of other media programs to better understand the role that social plays within the larger media landscape.

This position plays an important role in building trust and expertise with our clients and the ideal candidate will excel at relaying complex social topics in a way that is understandable for someone with no social experience.

Passion for great performance is a must – the ideal candidate will proactively lead our clients and recommend solutions to existing campaigns while helping to craft strategy for new initiatives. This role will oversee our largest and most prominent clients and remain responsible for the direction and outcome of their social campaigns.

RESPONSIBILITIES

• Plan, present and own the success of social engine marketing programs across the largest clients at Syneos Health.
• Lead, mentor and train members of the social team through a social professional development program.
• Develop and implement SOPs governing all aspects of best practice campaign development for the social department.
• Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting.
• Provide support to new business through industry analysis and social landscape estimation.
• Regularly author POVs to ensure the team is up to date on the latest social trends and engine algorithm updates.
• Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class-leading social programs.

REQUIREMENTS

• 6+ years of experience leading, executing, and planning Paid Social media campaigns.
• Able to put together and present integrated social strategy.
• Have experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.
• You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly.
• You should have experience managing and optimizing paid social campaigns across all major social platforms i.e. Linked In, Meta, X, Tik Tok, You Tube at minimum.
• Comfortable analysing high volumes of data.
• Candidates should be free to travel as-needed to support the business.
• Experience in pharma or healthcare is required.

The annual base salary for this position ranges from $115,000- $130,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications?

We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life®. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers.

We are able to help our customers make important decisions within their business due to our unique understanding of the complexities…