Social Supervisor

Description

You're driven, resourceful, and above all else - remarkably smart.

We are looking for a dynamic Social Media Supervisor to lead and oversee our social media team. The ideal candidate will have a proven track record in social media management, a strong understanding of content strategy, and the ability to lead and inspire a team to deliver successful campaigns. In this role, you will be responsible for supervising day-to-day social media activities, strategizing with cross-functional teams, and ensuring that our social media efforts align with company goals and engage our target audience effectively.

Team Leadership

• Supervise and mentor a team of social media analysts and content creators, providing guidance, feedback, and professional development opportunities.
• Foster a collaborative and positive team environment, encouraging creativity and growth.
• Set clear goals and KPIs for the social media team and track performance to ensure targets are met.

Social Media Strategy Development

• Oversee the development and execution of comprehensive social media strategies that align with overall marketing objectives.
• Collaborate with marketing, PR, and creative teams to integrate social media efforts with broader campaigns.
• Identify emerging social media trends and adapt strategies to maintain relevance and competitive advantage.

Campaign Management & Optimization

• Lead the planning and execution of social media campaigns across various platforms (Meta, X, Linked In, Tik Tok, etc.), ensuring they meet performance goals.
• Regularly evaluate and adjust campaigns based on analytics to improve engagement, reach, and conversions.
• Use data insights to inform creative decisions, ensuring content resonates with target audiences.

Content Oversight

• Oversee the creation of high-quality, engaging, and on-brand content across all social media channels.
• Work closely with the content team to ensure a consistent voice, messaging, and tone across all platforms.
• Ensure content is aligned with brand guidelines and optimized for each platform's specific audience and format.

Reporting & Analytics

• Review social media performance reports and provide actionable insights to improve results.
• Present monthly/quarterly social media performance summaries to stakeholders, highlighting key achievements and areas for improvement.
• Monitor social media metrics and trends, leveraging data to guide decision-making and refine strategies.

Brand Advocacy & Community Engagement

• Lead efforts to engage with the social media community, including responding to comments, messages, and brand mentions.
• Monitor and manage the online reputation of the brand across social platforms, ensuring timely responses to customer inquiries and issues.
• Identify and nurture relationships with influencers, brand advocates, and key social media personalities that can amplify the brand's presence.

Collaboration & Cross-Functional Partnerships

• Collaborate with cross-functional teams such as PR, marketing, and customer service to align social media messaging and objectives with broader business initiatives.
• Support the development of social media campaigns for new product launches, events, and promotions.
• Coordinate with other departments to ensure smooth execution of social media plans and address any business needs or opportunities.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (preferred).
• 4+ years of experience in social media management
• Proven track record of successfully managing and growing social media accounts for brands or organizations.
• Hands-on experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, etc.) and analytics platforms (e.g., Google Analytics, Facebook Insights, etc.).
• Strong leadership and team management skills.
• Deep understanding of social media platforms, content creation, and digital marketing trends.
• Expertise in creating data-driven social media strategies and optimizing campaigns for performance.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams.
• Strong problem-solving abilities and adaptability in a fast-paced, dynamic…