Sr. Associate AD Football Strategic Communication and Public Relations

Sr. Associate AD for Football Strategic Communication and Public Relations

The Ohio State University, Columbus, Ohio. This position reports directly to the Executive Associate AD for External Affairs and Chief Communications Officer and works closely with the Head Football Coach. The Senior Associate AD will be the chief architect of the football program’s communication, brand positioning, and media strategy, protecting, promoting, and elevating the national profile of the program while ensuring alignment with the university’s mission and values.

30 % - Strategic Communications & Brand Positioning

• Serve as chief architect of the football program’s brand and media strategy; shape narratives that elevate the program nationally and globally.

25 % - Media Relations & Public Relations

• Lead all football‑related media relations and PR planning; serve as senior advisor to the Head Coach and executive leadership.

15 % - Crisis Communication & Reputation Management

• Develop and implement crisis communication protocols; manage sensitive issues to protect the program and university reputation.

15 % - Creative Team Oversight & Storytelling

• Oversee football’s creative team to ensure integrated storytelling across all platforms.

10 % - Media Strategy & Relationship Building

• Build strong relationships with media outlets; identify thought leadership opportunities; monitor media trends and analytics to refine communication strategies.

5 % - Other duties as assigned

Bachelor’s degree in communications, journalism, public relations, or related field required; advanced degree preferred. 10–12 years of progressively responsible experience in athletic communications, public relations, or sports media. Demonstrated expertise in managing high‑profile media relations for a collegiate or professional sports team, preferably football. Proven ability to advise senior leaders and coaches in high‑pressure, public‑facing environments. Experience managing crises and developing communication strategies that protect brand integrity.

Ability to work long hours, nights, weekends, and travel as required by the football schedule.

Please submit all application materials by December 18, 2025.

The university is an equal opportunity employer, including veterans and individuals with disabilities.

• Seniority level:
  Director
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Public Relations
• Industries:
  Higher Education and Sports Teams and Clubs