Market Data Analyst

Reporting to the Marketing Director, the Market Data Analyst is responsible for gathering, analyzing, and interpreting market trends, customer behavior, and competitors’ activities to drive informed strategic decision‑making, resulting in improved performance. This position is essential to shaping how we uncover growth opportunities, measure marketing effectiveness, and craft product positioning strategy within the infrastructure safety industry. The ideal candidate is a proactive, analytical thinker who can transform complex data into actionable insights that support business growth.

• Conduct comprehensive market research to identify trends, emerging opportunities, competitors’ activities, and areas for strategic growth.
• Prepare and present reports based on market analysis and sales performance.
• Analyze research data to provide actionable insights and recommendations.

• Based on market research, recommend strategic marketing communication plans including social media strategy, participation in trade shows and other industry events.
• Work with marketing vendors and develop marketing communication material.
• Continue to monitor and measure the impact of the marketing campaign and revise as necessary to increase the marketing ROI.

• Leverage platforms such as Hub Spot and Google Analytics to track and analyze customer interactions.
• Analyze historical sales data by product group, customers, geography and other criteria.
• Uncover behavioral patterns, product preferences, and engagement drivers through in-depth data analysis.
• Perform segmentation analysis to refine audience targeting and messaging
• Develop and deliver reports on industry trends, competitor positioning, and market dynamics.
• Develop and maintain a deep understanding of industry knowledge and trends.
• Assist in measuring brand awareness, customer satisfaction, and market penetration.
• Partner with sales and business development to align market insights with go-to-market strategy.
• Communicate complex data findings clearly and effectively to cross‑functional stakeholders.
• Collaborate with the Sales and Marketing team to develop and implement effective sales strategies.
• Support testing strategies, survey analysis, and attribution modeling to refine marketing tactics.

• Bachelor’s degree in Marketing, Finance, Data Analytics, Business, or a related field.
• 2–4 years of experience in a market analysis, sales, or data‑focused role.
• Strong proficiency in Excel and data visualization tools (Power BI, Tableau, or similar)
• Experience with Hub Spot, Google Analytics, and CRM systems.
• Working knowledge of SQL or other data query languages a plus
• Ability to interpret complex data sets and translate into actionable insights
• Strong communication and presentation skills
• Self‑motivated, detail‑oriented, and able to manage multiple projects with competing deadlines

• Competitive compensation
• Health, dental, vision, short & long‑term disability, and life insurance options
• 401(k) with company match
• Paid time off and holidays
• Supportive and team‑oriented work environment

Hill & Smith, Inc. is an industry‑leading manufacturer of highway safety products, software, and services committed to protecting the traveling public and enhancing infrastructure safety. Headquartered in Columbus, Ohio, we are a member of the HS Roads & Security division of Hill & Smith Holdings PLC, based in Birmingham, England and publicly traded on the London Stock Exchange. Our worldwide Group Purpose is to “Create sustainable infrastructure and safe transport through innovation.”

Hill & Smith, Inc. operates four manufacturing facilities in the US and sells a wide array of transportation safety products around the world. Our products include roadside safety hardware (steel barriers and attenuators), work zone safety products (arrow boards, message boards, and speed trailers), and ITS smart work zone solutions (roadside data collection equipment and software).

Our purpose is to design and deliver innovative solutions to protect the traveling public and road workers by making…