Associate Director of Marketing

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Andelyn Biosciences is a biopharmaceutical Contract Development and Manufacturing Organization (CDMO) that specializes in advancing novel gene therapies from concept to commercialization. Located in Columbus, OH
, the company operates out of the Andelyn Corporate Center (ACC) for clinical and commercial cGMP manufacturing of viral vectors and plasmids and the Andelyn Development Center (ADC) for preclinical non-cGMP activities.

Our Values are founded in our origin story.

The name “Andelyn” is a hybrid of two gene therapy patients who participated in pivotal Phase I clinical trials at Nationwide Children’s Hospital. Andrew received the first U.S. investigational gene therapy for Duchenne muscular dystrophy in 2006. Evelyn received experimental gene therapy for spinal muscular atrophy in 2015. “Andelyn” combines their names to represent all the families who have courageously participated in the research that makes today’s gene therapies possible.

Through this journey, we have been able to accelerate the development and manufacturing of innovative therapies to bring more treatments to more patients. We are Turning Hope Into Reality™ through our ACCTS lines.

ACCOUNTABLE in our actions.

COM PASSIONATE in our thinking.

TRUSTWORTHY in our communications.

SUPPORTIVE of one another.

Employees are expected to perform the following essential functions under the framework of our ACCTS lines.

• Provide marketing leadership to meet Andelyn business objectives through competitive positioning, marketing messaging of the Andelyn platform and services.
• Develop a global marketing plan that includes customer segmentation and targeting, positioning and value proposition development, branding strategy, messaging and contents development, etc.
• Drive definition of marketing campaigns and promotional programs to create SQLs, to drive market positioning, and to drive brand awareness/preference and customer loyalty.
• Collaborate with internal cross‑functional team and external marketing vendor to develop new content and enrich prior content that supports Andelyn value proposition and messaging.
• Develop demand generation plans that are aligned with Andelyn’s annual sales and funnel targets.
• Select, onboard, and manage external marketing vendors to ensure their alignment with Andelyn’s marketing strategy and the timely implementation of programs in the marketing plan.
• Develop new commercial tools that facilitate successful customer interactions.
• Monitor market trends and competitive landscape to keep the commercial team informed and develop marketing programs and branding strategy to establish Andelyn as a thought leader in the fast‑evolving industry landscape.
• Develop standard work on content generation and approval; ensure that outbound content across channels are on‑brand, consistent and aligned with Andelyn’s brand position.
• Oversee and manage marketing budget according to plan.
• Set, develop, and monitor KPIs to monitor effectiveness of marketing programs, channels, and performance of external vendors to continuously refine and optimize our marketing strategy and channel mix.
• Exercise discretion, judgment, and personal responsibility.
• Demonstrate a high level of integrity.
• Attention to detail in all job functions.
• Operate in alignment with established policies, procedures, and techniques, requiring relevant training, practical experience, or a working knowledge of the tasks involved.
• Develop strategic planning and guidance for their functional unit in alignment with the overall organization and influence organizational strategic planning on an executive level.
• Develop and define measurable objectives for the staff within their functional units to fit the objectives of the overall organization. Also is involved in organizational objectives on an executive level.
• Cultivate a diverse and collaborative team environment. Utilizes clear and concise communication to ensure high productivity and contribution to the success of organizational goals.
• Complete budgetary control over the functions under their control also influences the organizational budget establishment.
• Responsible for…