Director of Marketplaces

Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.

Own marketplaces as a strategic growth engine and standalone P&L portfolio — balancing revenue, profitability, brand integrity, and long-term enterprise value across Amazon and emerging marketplaces (Faire and the platforms that follow). You will anchor the playbook on Amazon — the largest and most mature platform — while building the go-to-market strategy to launch and scale the next wave of marketplaces, US and international.

You will lead a full-stack marketplace operation — combining operational rigor, commercial strategy, retail media expertise, and catalog management — to drive scalable, profitable growth. You bring deep, hands‑on experience running Amazon at scale for a high-growth DTC business — building the foundations and scaling beyond $100M GMV — and the strategic range to extend that discipline across a multi-marketplace portfolio with FAIRE and beyond.

You will partner with Paid Media, Marketing, Ops, Merchandising, Finance, CX, Data & Insights, and Performance‑Led Creative to ensure marketplaces not only grow but operate efficiently, strengthen the brand as standalone platforms, and create halo effect into DTC and other channels.

• Own marketplace GMV, contribution margin, and profitability across the portfolio, managing both revenue and cost levers; partner with Finance to control P&L for marketplaces as standalone platforms and as incremental revenue channels.
• Anchor the portfolio on Amazon — defining 1P vs. 3P strategy, FBA/FBM/AWD mix, and pricing architecture — while prioritizing, sequencing, and launching new marketplaces (starting with Faire) based on margin, brand fit, and enterprise value.
• Build and manage annual operating plans, forecasts, and inventory strategy aligned with company targets.
• Decide participation in tentpole events (Prime Day, Walmart Deals, Holiday, platform deal events), balancing growth and profitability.
• Partner with leadership to align marketplace strategy with DTC, brand, and enterprise goals.
• Build and grow marketing and growth across FAIRE and other platforms

• Oversee inventory planning, forecasting, and replenishment across fulfillment models (FBA, FBM, AWD) and platforms.
• Own the wholesale model and Inventory for FAIRE, along with efficiency
• Monitor in-stock rate, IPI score (and platform equivalents), stranded inventory, and aged SKUs.
• Optimize supply chain efficiency, coordinating with central ops, 3PLs, and vendors.
• Implement SOPs and workflows that scale across marketplaces to reduce operational friction and cost.

• Lead retail media across platforms — Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and equivalents (Walmart Connect, Tik Tok, etc.).
• Set keyword/ASIN strategy (harvest, defend, conquest) and ad budget allocation across the portfolio.
• Develop commercial strategy to achieve TACoS, incrementality, new-to-brand growth, and media-driven profitability.
• Partner with paid media and Ecomm/SEO teams to drive conversion lift and organic ranking through ad strategy.
• Secure access to betas and evaluate new paid products across platforms.
• Oversee storefronts and catalog health across marketplaces to ensure full optimization.
• Ensure platform compliance is understood and adhered to, minimizing risk of deranking or suppression; set up Brand Registry with the Brand Protection team and proactively protect IP on-platform.
• Monitor algorithm changes and category trends to keep listings…