Affliliate Marketing Manager

Company Description

Mingle Mocktails is a fast-growing brand in the adult non-alcoholic beverage space, offering premium ready-to-drink mocktails, mixers, and functional social beverages for modern lifestyles. Founded by Laura Taylor, Mingle was created to ensure that everyone can feel included in social occasions without alcohol, while still enjoying sophisticated flavors and experiences. The brand has expanded from a kitchen concept into a nationally distributed product line available in over 15,000 retail locations, including Whole Foods, Total Wine, Target, Wegmans, Publix, and Sprouts.

Mingle’s portfolio spans sparkling mocktails, versatile mixers for cocktails and mocktails, and adaptogen- and nootropic-infused functional beverages that support calm, clarity, and focus. Positioned at the intersection of mindful drinking and functional beverages, Mingle is driven by a mission to help everyone feel part of the party.

The Affiliate Marketing Manager is a full-time remote role responsible for building, managing, and optimizing Mingle Mocktails’ affiliate marketing program across multiple platforms (Shop My & Amazon) and partners. This role involves identifying and recruiting new affiliate partners, negotiating partner agreements, and maintaining strong relationships with influencers, creators, and affiliate networks like Shop My. The Affiliate Marketing Manager will plan and execute campaigns, develop promotional assets and offers, and track performance to increase traffic, conversions, and revenue.

Day-to-day activities include monitoring analytics, optimizing campaigns based on data, coordinating with marketing, e-commerce, and brand teams, and ensuring consistent brand messaging across affiliate channels. The role also includes reporting on KPIs, managing budgets, and staying current on affiliate marketing trends and best practices within the beverage and consumer packaged goods sectors.

• Demonstrated experience in affiliate marketing, partner management, or performance marketing, preferably within CPG, beverage, or e-commerce environments.
• Strong skills in campaign planning, performance analysis, and optimization using analytics tools and dashboards.
• Ability to develop compelling affiliate offers, promotional strategies, and marketing assets that align with brand guidelines.
• Excellent communication, relationship-building, and negotiation skills for working with affiliates, influencers, and internal stakeholders.
• Comfort working in a remote, fast-paced environment with strong organizational skills & attention to detail.
• Proficiency with affiliate platforms or networks (Shop My, Impact) and basic understanding of tracking, attribution, and A/B testing.
• Knowledge of digital marketing channels such as social media, email marketing, and content marketing that support affiliate growth.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Work remotely, ideally in major metropolitan market
• Passion for wellness, and emerging consumer trends, with enthusiasm for affiliate marketing.
• Scrappy, hard working, collaborative, a "LFG" spirit, ready to take things to the next level.

• Manage Shop My end to end: recruitment, commission strategy, gifting, and Opportunities.
• Build a clear path for every creator from gifting, to affiliate, to long-term partnership.
• Rank creators by revenue and shift time and budget toward the top performers.

• Recruit and manage creators in Amazon's influencer and affiliate programs, and set commission and incentive levels that protect margin.
• Own the relationship with Mingle's Amazon creator agency, aligning campaigns around priority products,…