Social Media & Digital Marketing Manager

Description

At the National Center for Urban Solutions (NCUS) Enterprises, we are committed to transforming lives and communities through education, workforce development, and wellness. Our flagship programs, Academy for Urban Scholars High School (AUS), NCUS TEC, the African American Male Wellness Agency (AAMWA), and the Africentric Personal Development Shop, empower individuals and families across the country.

We are seeking a passionate and proactive Social Media & Digital Marketing Manager is responsible for developing, executing, and optimizing AUS’ digital presence across social media, paid advertising, website performance, and brand management. This role requires a keen understanding of social media and digital advertising platforms, along with the ability to translate strategy into compelling content, measurable results, and meaningful community engagement.

The strategist will lead end-to-end digital initiatives, from creative asset development and campaign execution to performance analysis and brand stewardship, ensuring AUS’ mission, messaging, and impact are consistently and effectively communicated across all digital channels. Working closely with leadership, internal teams, and third parties, this role supports audience growth, engagement, and conversion while protecting and strengthening AUS’ brand reputation.

The ideal candidate blends creativity, partnership, and optimization, demonstrates sound judgment in fast-moving digital environments, and brings a proactive, solutions-oriented approach to advancing AUS’ visibility, credibility, and influence online.

• Develop and execute AUS’ day-to-day social media strategy across Facebook, Instagram, Linked In, and You Tube.
• Own AUS’ social media content calendar, including planning, scheduling, publishing, community management, and performance optimization.
• Create engaging, platform-specific content that increases awareness, engagement and participation in AUS programs, events and initiatives.
• Write compelling social media copy, captions, headlines and calls to action that reflect AUS’ brand voice.
• Identify social media trends, emerging formats and content opportunities and translate them into relevant AUS’ content.
• Monitor comments, direct messages and audience conversations and respond appropriately to foster meaningful community engagement.
• Conduct regular social media audits and make recommendations based on platform trends, audience behavior and performance.

• Produce short-form video content, including Reels, You Tube Shorts and other social-first video.
• Independently plan, shoot, edit and publish video content from concept through final execution.
• Operate professional photography and video equipment to capture high-quality images and footage at events, interviews, community activations and other AUS activities.
• Capture compelling photography and video that can be repurposed across social media, email, SMS, web and other digital channels.
• Develop interviews, testimonials, behind-the-scenes content, event recaps and other visual storytelling that communicates AUS’ impact.
• Edit video using tools such as Opus Clip, Adobe Premiere Pro, Cap Cut or comparable platforms.
• Create graphics and other digital assets using Canva or comparable design platforms.
• Work closely with AUS leadership, communications and creative staff to identify and execute timely content opportunities.

• Manage AUS’ digital audience communications through platforms including Constant Contact and Slick Text.
• Develop, write, build, schedule and distribute email newsletters, announcements, event…