Principal B2B Marketing

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This role executes best-in-class marketing programs across the B2B and sales finance portfolios and channels, including inbound marketing, lead generation, sales enablement, cross-sell/upsell strategies, and retention efforts. Leveraging data-driven insights and deep vertical expertise, this role drives impactful, profit-oriented campaigns that deliver measurable value to merchants, brand partners, and the organization. The incumbent is responsible for developing B2B2C and sales finance marketing strategies, managing execution, and delivering performance reporting for B2B and sales finance initiatives, with a focus on driving sustainable growth in acquisition, brand awareness, and overall business expansion for B2B and sales finance products and partnerships channels.

• Drives the execution of internal and external marketing campaigns to support growth strategies, working closely with the Sales Team and Account Managers to manage existing accounts. Collaborates with the B2B Marketing Director and cross-department stakeholders to ensure alignment and strategic success.
  
  - (30%)
• Analyze complex business challenges, collaborate with stakeholders, and deliver professional, articulate presentations (internal and brand facing). Facilitate meetings to align on goals and strategies, leveraging industry benchmarks and a test-and-learn approach to identify and implement innovative marketing strategies.
  
  - (20%)
• Build marketing plans and optimize program performance to meet campaign KPIs and annual goals. Identify and analyze information gap and evaluate new technologies/data to optimize B2B lead scoring, ABM and vertical-based program - (20%)
• Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and clients’ omni-channel marketing materials. Supports Marketing Manager or below with escalated issues and/or remediation.
  
  - (10%)
• May provide support to direct stakeholders (Sales, Account Managers, etc) on account and vertical-based selling tactics, including developing target account lists and programs to accelerate pipeline, strategic account and lead acquisition. Develop and maintain comprehensive account profiles and target personas and define the target audience required to achieve ABM and industry goals.
  
  - (10%)
• Evaluate/report on campaign performance, influencing strategic decisions. Establish measurement requirements and develop dashboards for ongoing reporting. Partner with Head of Marketing to manage Bread Pay’s editorial calendar for Merchant Success & Partnership. Coordinate with the Brand & Creative team to ensure campaigns align with brand strategy, visual identity, messaging, voice, and tone.
  
  - (5%)
• Provides coaching to Marketing Manager and associates, creating mentoring opportunities for learning and development. Conducts regular touch bases to cascade information and develop plans based on goals and performance. Guides behavior by demonstrating leadership. Trains peers and direct reports, establishing themselves as a departmental knowledge resource.
  
  - (5%)

• High School Diploma or GED
• 10-13 years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience.

• Bachelor’s Degree in Marketing, Finance, or related field.
• Experience in retail, e-commerce, or fintech.
• 5 - 7 years Proficiency Marketing Automation software (Hub Spot, Marketo, Pardot).
• 5 - 7 years Proficiency in Salesforce CRM.