Social Media & Digital Marketing Manager

At the National Center for Urban Solutions (NCUS) Enterprises, we are committed to transforming lives and communities through education, workforce development, and wellness. Our flagship programs, Academy for Urban Scholars High School, NCUS TEC, the African American Male Wellness Agency (AAMWA), and the Africentric Personal Development Shop, empower individuals and families across the country.

At the National Center for Urban Solutions (NCUS) Enterprises, we are committed to transforming lives and communities through education, workforce development, and wellness. Our flagship programs, Academy for Urban Scholars High School, NCUS TEC, the African American Male Wellness Agency (AAMWA), and the Africentric Personal Development Shop, empower individuals and families across the country.

We are seeking a passionate and proactive Social Media & Digital Marketing Manager is responsible for developing, executing, and optimizing AAMWA’s digital presence across social media, paid advertising, website performance, and brand management. This role requires a keen understanding of social media and digital advertising platforms, along with the ability to translate strategy into compelling content, measurable results, and meaningful community engagement.

The strategist will lead end-to-end digital initiatives, from creative asset development and campaign execution to performance analysis and brand stewardship, ensuring AAMWA’s mission, messaging, and impact are consistently and effectively communicated across all digital channels. Working closely with leadership, internal teams, and third parties, this role supports audience growth, engagement, and conversion while protecting and strengthening AAMWA’s brand reputation.

The ideal candidate blends creativity, partnership, and optimization, demonstrates sound judgment in fast-moving digital environments, and brings a proactive, solutions-oriented approach to advancing AAMWA’s visibility, credibility, and influence online.

• Develop and execute AAMWA’s day-to-day social media strategy across Facebook, Instagram, Linked In, and You Tube.
• Own AAMWA’s social media content calendar, including planning, scheduling, publishing, community management, and performance optimization.
• Create engaging, platform-specific content that increases awareness, engagement and participation in AAMWA programs, events and initiatives.
• Write compelling social media copy, captions, headlines and calls to action that reflect AAMWA’s brand voice.
• Identify social media trends, emerging formats and content opportunities and translate them into relevant AAMWA content.
• Manage the AAMWA President’s Linked In presence and develop content that supports his professional and organizational voice.
• Monitor comments, direct messages and audience conversations and respond appropriately to foster meaningful community engagement.
• Conduct regular social media audits and make recommendations based on platform trends, audience behavior and performance.

• Produce short-form video content, including Reels, You Tube Shorts and other social-first video.
• Independently plan, shoot, edit and publish video content from concept through final execution.
• Operate professional photography and video equipment to capture high-quality images and footage at events, interviews, community activations and other AAMWA activities.
• Capture compelling photography and video that can be repurposed across social media, email, SMS, web and other digital channels.
• Develop interviews, testimonials,…