Social Media & Brand Activation Manager, Cannabis Retail, Columbus, OH

Location:

Ohio, with regular travel across the state

Salary Range: $60,000–$65,000

Position Type:
Full-time

About Bloom Cannabis and Wonder Grove

Bloom Cannabis operates dispensaries across Ohio, providing customers with a welcoming retail experience, knowledgeable service, competitive pricing, and a wide variety of cannabis products.

Wondergrove is Bloom’s portfolio of house brands, focused on delivering consistent quality, memorable brand experiences, and products that resonate with Ohio cannabis consumers.

As Bloom and Wondergrove continue to grow, we are looking for a creative, highly social, and field oriented marketing professional who can bring both brands to life; online, in our stores, and throughout the Ohio cannabis community.

The Social Media & Brand Activation Manager is a hybrid position combining social media management and content creation with in-market brand ambassador responsibilities.

Approximately 50% of the role will focus on owning and growing the social media presence for both Bloom Cannabis and Wondergrove. The remaining 50% will involve representing the brands at Bloom dispensaries, retail partner locations, community events, industry events, and consumer-facing activations across Ohio.

This individual will own the social media process from beginning to end, from developing content calendars and identifying creative opportunities to capturing, editing, publishing, and evaluating content. They will also serve as a visible and knowledgeable representative of Bloom and Wondergrove in the field, building relationships with consumers, bud tenders, store teams, and retail partners.

The ideal candidate is deeply immersed in social media, understands what makes content engaging and culturally relevant, and is equally comfortable behind the camera and in front of an audience.

• Own the day-to-day management of Bloom Cannabis and Wondergrove’s Facebook and Instagram accounts.
• Lead the strategy, launch, and ongoing growth of Tik Tok channels for Bloom Cannabis
• Develop and maintain distinct monthly content calendars for each brand, aligned with their individual audiences, voice, priorities, product launches, retail initiatives, events, and campaigns.
• Concept, capture, edit, and publish engaging photo and short-form video content.
• Regularly visit Bloom dispensaries, Wondergrove activations, retail partner locations, events, and other relevant settings to capture authentic and timely content.
• Create platform-specific content, including Reels, Tik Toks, Stories, static posts, interviews, event recaps, educational content, employee and budtender spotlights, and behind the scenes features.
• Ensure Bloom and Wondergrove each maintain a consistent and recognizable identity while identifying appropriate opportunities for cross promotion.
• Stay current on emerging social media trends, audio, formats, platform updates, and cultural conversations that can be adapted appropriately for each brand.
• Write engaging, on brand social copy while ensuring all content complies with applicable cannabis advertising regulations and platform guidelines.
• Manage social media scheduling, publishing, tagging, content organization, and quality control.
• Monitor comments and messages, engage with each brand’s online community, and escalates customer service matters when appropriate.
• Collaborate with the broader marketing team, graphic designer, retail teams, cultivation and production teams, and external partners to support campaigns and content needs.
• Track social media performance for each brand, prepare regular reports, and use insights to improve reach, engagement, audience growth, and content quality.
• Maintain an organized library of photo and video assets for use…