Senior Product Marketing Manager - Voice of Customer

Job Title:

Senior Product Marketing Manager - Voice of Customer

We’re Concentrix. The global technology and services lea der that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent.

Join us and be part of this journey towards greater opportunities and brighter futures.

Concentrix is redefining the future of Voice of Customer (VOC). As the market evolves beyond surveys and measurement, organizations need new ways to unify customer signals, generate actionable insights, and drive business value through AI, analytics, and operational action. We are seeking a Senior Product Marketing Manager to help shape and communicate this vision to the market while enabling growth across sales, account management, product, and client success teams.

This role sits at the center of our go‑to‑market strategy, connecting market trends, product innovation, competitive intelligence, sales enablement, and content development to drive awareness, pipeline growth, and client adoption.

In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet.

• Develop messaging, positioning, and value propositions for our VOC and CX solutions.
• Translate complex platform capabilities and services into compelling business narratives.
• Maintain competitive positioning against platform providers and emerging AI‑enabled customer intelligence solutions.
• Partner with product leaders to articulate roadmap investments and innovation stories.

• Support launch planning for platform enhancements, new offerings, and strategic initiatives.
• Develop campaign themes, buyer journeys, and audience‑specific messaging frameworks.
• Partner with growth marketing and demand generation teams to align campaigns with product priorities.
• Collaborate with sales leadership to ensure GTM motions support revenue objectives.

• Create and maintain sales materials including:
  • First‑strike presentations
  • Solution overview
  • Competitive battle cards
  • Proposal content
  • Case studies
  • Executive briefing materials
• Support strategic pursuits with tailored messaging and value articulation.
• Partner with account teams to identify and scale best practices across client engagements.

• Develop a scalable content architecture that supports marketing, sales, and client‑facing teams.
• Own the lifecycle of core product marketing assets from creation through adoption.
• Leverage AI‑powered knowledge management tools to improve content discovery, reuse, and productivity.
• Establish processes that transform subject matter expertise into repeatable commercial assets.

• Monitor market trends across VOC, CX, AI, analytics, customer intelligence, and experience management.
• Conduct competitive analysis and deliver insights to leadership and go‑to‑market teams.
• Help develop thought leadership content that positions Concentrix as a leader in the evolving customer intelligence market.
• Support analyst engagement and industry benchmarking initiatives.

• Measure adoption and effectiveness of sales enablement and product marketing assets.
• Track content utilization, campaign performance, and commercial impact.
• Continuously improve messaging and enablement based…