Commercial Delivery Manager

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.

Everything we do, from global esports tournaments and community-driven leagues to next-generation platforms and live events, is rooted in our passion, craftsmanship, and culture. With millions of players and fans around the world, we aim to shape the future of esports and gaming by building ecosystems that are inclusive, innovative, and enduring.

Our Consumer Commerce team is looking for a creative, results-driven, and highly organized Commercial Delivery Manager. This position requires a proactive professional with a proven track record in digital sales execution, CRO (Conversion Rate Optimization), and D2C (Direct-to-Consumer) marketing mechanics. Are you someone who understands consumer purchasing triggers, seamlessly bridges creative marketing with commercial targets, and thrives in building and scaling standardized sales frameworks across diverse gaming ecosystems?

Then this is your chance! The Mission: "How do we turn fan interest into confirmed sales at scale?" In this full-time role, you will take direct ownership of driving ticket and merchandise revenue growth through commercial creativity, targeted sales funnels, and scalable GTM (Go-To-Market) frameworks. You will act as the vital commercial bridge connecting Marketing, Product, and Commerce teams—ensuring a smooth transition from "audience interest" to "confirmed sale."

By standardizing commercial delivery playbooks across distinct game ecosystems, you will unlock latent baseline revenue, increase AOV (Average Order Value), and maximize fan lifetime value. This is a key managerial position with significant potential for strategic impact and career advancement. This isn't just another job—it's a chance to be part of the future of entertainment, creating epic experiences and connecting global communities through world-class events.

• GTM (Go-To-Market) Framework Scale & Commercial Delivery
• Standardization:
  Lead the standardization and rollout of GTM (Go-To-Market) commercial frameworks and sales launch playbooks across distinct game ecosystems to unlock baseline revenue.
• Delivery Plans:
  Drive end-to-end commercial delivery plans for each event, managing detailed project timelines, cross-team dependencies, and key revenue milestones.
• Execution & Setup:
  Oversee the commercial setup and execution of sales campaigns across e-commerce and ticketing channels, ensuring a flawless customer journey from launch to sell-out.
• D2C (Direct-to-Consumer) Funnel Optimization & Revenue Growth
• Funnel Optimization:
  Own the optimization of D2C (Direct-to-Consumer) sales funnels and checkout journeys, analyzing consumer buying behavior to remove touchpoint friction, boost CR (Conversion Rates), and increase AOV (Average Order Value).
• Consumer Psychology:
  Leverage consumer psychology and digital sales mechanics to design creative product angles, commercial hooks, and urgency drivers for ticket tiers and merchandise collections.
• Storefront Audits:
  Continuously audit purchasing channels and storefronts to guarantee seamless purchasing mechanics and high-converting landing experiences.
• Marketing & Strategic Alignment (The Commercial Lead)
• Cross-Functional Interface:
  Act as the primary Commercial POC (Point of Contact) interfacing with the Marketing teams, translating revenue targets into clear promotional briefs, campaign timelines, and ad alignment.
• Inventory Alignment:
  Align marketing promotional pushes with live ticket and merchandise inventory availability, ensuring paid and organic channels directly drive conversion.
• ROI & ROAS Management:
  Monitor campaign ROI (Return on Investment) and ROAS (Return on Ad Spend), providing strategic guidance and actionable feedback to Marketing to optimize ad spend and campaign timing.
• Product Bundling, Monetization & Pricing Strategies
• Product Bundling:
  Establish and execute innovative product-bundling strategies (e.g., ticket + exclusive merchandise packages,…