Specialist, Media Planning & Buying

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Are you ready to put your marketing savvy, communications skills, and data-driven approach to work for one of the leading brands in the insurance and financial services industry?

If you want to help influence significant marketing investment, support business growth, and deliver measurable results through effective media strategy and marketing technology, we want to hear from you. As a Specialist on the Media Planning & Buying team, you'll support the development and execution of marketing and media strategies for Nationwide Financial. The Specialist applies marketing, media, communications, research, analytics, and customer-focused principles to help translate business objectives into effective paid media plans and programs.

This role works closely with senior media leaders, business stakeholders, agencies, creative partners, analytics teams, publishers, and technology platforms. The Specialist contributes to strategy development, campaign planning, creative and audience recommendations, activation, optimization, measurement, and stakeholder communication. The role is expected to manage assigned work independently, contribute meaningfully to complex projects, and progressively assume greater campaign ownership.

• Support the development and execution of marketing and paid media strategies and plans that contribute to sustainable business growth, brand objectives, customer needs, and profitable results.
• Support planning and execution across digital and traditional marketing tactics and media, including paid social, search, display, video, audio, programmatic, and other relevant channels.
• Synthesize data and campaign performance to support business-building recommendations and media decisions.
• Coordinate assigned components of the creative development process, including creative briefs, media requirements, audience considerations, channel specifications, feedback, approvals, and launch readiness.
• Review customer insights and performance data to help understand and anticipate market, competitor, customer, and audience needs.
• Help define and evaluate target audiences, assess the sufficiency of available data, and apply data-based decisions to improve campaign effectiveness.
• Monitor campaign performance and supports optimization of media delivery, audience strategy, investment allocation, creative rotation, channel mix, and other relevant tactics.
• Develop clear status updates, performance reports, presentations, recommendations, and other communications for media leaders and business stakeholders.
• Maintain accurate campaign, budget, approval, documentation, and reporting records and performs quality-control reviews to reduce errors and rework.
• Participate in cross-training, knowledge transfer, and backup coverage to strengthen team continuity across Nationwide's business units.

This hybrid position is based in Columbus, OH. Candidates will collaborate in office 2 days per week.

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Specialist, Media Planning & Buying, you'll support digital media campaigns working directly with tech partners,…