Segment Marketing Manager, Vice President

Act as the voice of the customer for our customer segments. Translate customer’s habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs.

As a Vice President Segment Marketing Manager in Consumer Bank, you will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. You will work to ensure customer needs drive decisions and that every interaction is accountable to outcomes that move the business.

• Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
• Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.
• Translate segment insights into product marketing opportunities and influence roadmap prioritization.
• Lead go-to-market for new products and features, including positioning, narrative, and launch plans.
• Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.
• Act as a change agent, driving product and marketing transformation and innovation
• Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.

• Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders
• 7 or more years of marketing experience with expertise in strategy roles
• Constantly pushes boundaries of “whatcould be”to drive innovation
• Always focuses onthe bigpicture, considering impacts outside their given initiatives
• Isa fantastic partner, truly focused on relationship building and leading through strong collaboration
• Ishighly curious and never settles forgood enough
• Isdata drivenand analytical,while alsobeing abig-picture,strategic thinker
• Isfocused onhow marketing drives quantifiable business results
• Is vigorous and thorough intheir management of details
• Loves testing,learning,andtakingcalculatedrisks
• 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management

• Experience telling stories through both verbal and written communication
• Excels atthinkingholisticallyand managingmultipleinitiativessimultaneouslywithin tight deadlines
• Strong analytical,problem solving andplanningskills
• Proven abilitytotake initiative,influence others, andachieveresults
• Skilled andcomfortableat workingina highlymatrixedorganization
• Comfortable with continuouslychangingpriorities
• Excellent writtenandverbal presentation skills
• Highly proficient in
  
  Microsoft Exceland Power Point