Product Marketing Manager

About Keyfactor

Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day.

If you're looking for work that matters and a team that brings out your best, we hope you'll trust your future with Keyfactor!

As machine identities multiply, cryptographic risk rises, and AI and quantum computing reshape the market, continued leadership requires a clear understanding of where customer needs are headed and how Keyfactor can win.
Keyfactor is looking for a Director of Product Marketing to help shape product strategy and drive the market success of our solutions.
Reporting to the Vice President of Product & Customer Marketing, you will lead and develop a team of product marketers and serve as a strategic counterpart to Product and GTM leadership. You will bring customer, market, competitive, and commercial insight into key decisions, sharpen how Keyfactor differentiates, and strengthen how our solutions are positioned within the Keyfactor Trust Control Plane.
This role is for a leader who can move fluently between customer conversations, product and business strategy, technical subject matter, and commercial execution.

Applicants must be legally authorized to work in the United States.

• Develop and execute product marketing plans for assigned solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.
• Build a deep understanding of customers, buyers, competitors, and market trends through research, customer conversations, win-loss analysis, and partnership with Sales and Customer Success.
• Partner with Product throughout the product development lifecycle, bringing customer and market insight into product decisions and supporting validation, launch readiness, and adoption.
• Develop differentiated positioning and messaging that translates technical capabilities into clear business value, connects our solutions to the Keyfactor Trust Control Plane, and informs high-quality content for buyers and the field.
• Independently plan and execute go-to-market launches for new products, capabilities, and offers, coordinating deliverables, cross-functional stakeholders, field readiness, and post-launch follow-through.
• Create sales tools and deliver enablement that help Sales and Partners lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes.
• Partner with Revenue Marketing and Customer Marketing to support acquisition, cross-sell, adoption, and expansion programs with the right audiences, messages, and proof points.
• Track launch performance, pipeline, adoption, content utilization, and competitive outcomes, using the results to recommend improvements.

• 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions.
• Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations.
• Strong writing and storytelling skills, with the ability to make complex technical concepts clear and relevant to both technical practitioners and business decision makers.
• Hands-on experience across core product marketing…