Sr. HCP Marketing Manager, IsoPSA

Job Overview A growing cancer diagnostics company focused on early detection and improving patient outcomes is looking for a Senior HCP Marketing Manager to join its expanding Marketing team. Reporting to the Vice President of Marketing, this individual will lead the execution of commercial marketing programs and contribute to the commercial strategy for clinician-directed marketing supporting a proprietary diagnostic assay, offered through the company's CLIA-certified laboratory and partner laboratories.

This position will serve as the marketing lead for clinician engagement, developing tactical plans to increase awareness, adoption, and utilization among urologists, primary care physicians, advanced practice providers, and other healthcare professionals involved in prostate cancer risk assessment. The Senior HCP Marketing Manager will support clinician marketing initiatives including segmentation, positioning, messaging, omnichannel campaigns, sales enablement, KOL engagement, speaker programs, and broader commercialization initiatives.

This role will work cross-functionally with Sales, Medical Affairs, Regulatory, Market Access, Commercial Operations, and external laboratory partners to execute clinician demand-generation programs and drive growth across testing channels.

• Support the development and execution of annual clinician marketing plans.
• Help refine customer segmentation, positioning, and messaging based on market feedback.
• Analyze customer insights and market trends and recommend opportunities for growth.
• Assist in developing annual marketing plans and support budget tracking and reporting.
• Monitor market dynamics, competitive activity, customer insights, and emerging trends to inform strategic decisions.
• Serve as the commercial subject matter expert for clinician demand generation.

• Develop and execute clinician demand-generation campaigns with Marketing Communications, Digital, and Omnichannel Marketing teams targeting urologists, primary care physicians, nurse practitioners, physician assistants, and other relevant healthcare providers.
• Collaborate with Marketing colleagues to develop and deploy integrated campaigns supporting the diagnostic offering through both the company's laboratory services and partner laboratory channels.
• Create scalable demand-generation programs that can be leveraged across multiple partner laboratories.
• Collaborate with commercial leadership to align demand-generation activities with revenue objectives and sales priorities.
• Identify and evaluate new clinical use cases, customer segments, and growth opportunities.

• Collaborate on the development and refinement of customer value propositions and brand messaging in partnership with Marketing Communications.
• Ensure messaging remains clinically relevant, differentiated, and compliant with regulatory requirements.
• Partner with Medical Affairs to translate scientific evidence into compelling customer-facing communications.
• Work with Marketing Communications and Digital Marketing to develop promotional materials, digital assets, educational resources, and field tools.
• Maintain consistency of messaging across customer touchpoints and channels.
• Partner with Digital and Omnichannel Marketing teams to develop, execute, and evaluate integrated campaigns.

• Develop and maintain sales messaging, clinical messaging training programs, and field enablement resources.
• Partner with Sales leadership to effectively communicate value propositions and clinical evidence.
• Lead the development of competitive selling tools, objection-handling resources, and customer engagement materials.

• Partner closely with Medical Affairs to align scientific and commercial strategies.
• Support publication planning, evidence dissemination, advisory boards, and educational initiatives.
• Translate clinical evidence into actionable commercial programs while maintaining compliance.
• Help identify evidence gaps and opportunities for future clinical research.
• Develop and execute KOL engagement strategies in partnership with Medical Affairs.
• Support the identification, recruitment, and development of relationships with national thought leaders, while partnering with Sales to engage regional and local thought leaders.
• Manage the commercial aspects of the speaker bureau program in partnership with Medical Affairs,…