Specialist, Marketing Mgmt

• Contribute to the development and execution of marketing strategies and initiatives supporting Advisory and Specialized Annuity channel objectives
• Develop and manage sales and marketing content, ensuring materials are compliant, current, and aligned with audience needs.
• Manage marketing projects and requests from intake through delivery, including compliance reviews, approvals, and stakeholder coordination.
• Measure campaign performance and identify opportunities to optimize engagement, lead generation, and overall marketing effectiveness.
• Partner with Sales, Product, Compliance, and other stakeholders to support shared priorities and enhance cross-functional collaboration.
• Identify opportunities to improve processes, reporting, and team efficiency.
• FINRA Series 6 required within 120 days of hire.
• This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Job Summary:

Utilizes core marketing competencies to assist in the development and implementation of overall business and marketing strategy and action plans. Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. C oordinates effective development and/or execution of shorter-range / medium projects, as assigned. Prioritizes, forecasts, schedules, and coordinates resources within assigned projects.

Conducts decision support analysis tasks.

Reports to Director/Manager.

Leverages the execution of defined strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and intuition on all areas of the business and leverages this understanding to support identification and innovation of business building solutions. Participates in a learning culture.

For assigned projects, utilizes Customer Insights & Analytics experts and tools to understand market, competitor and customer needs and behavior and assist with forecasting same; assists with definition of appropriate target audiences, evaluating sufficiency, and effectively driving results with data based decisions. Participates in a learning culture.

Supports brand management within area of responsibility, including the development and delivery of the On Your Side Experience to all stakeholders driving customer value (solutions and experience). Ensures consistency of the "brand experience" for all customers (end-users and intermediaries), considering company values and legal/compliance requirements.

Helps to develop communications plans and their implementation, including creation of the brand experience via superior Marketing Communications. Assists in the development, testing and evaluation (via market metrics) of all marketing within area of responsibility. Utilizes personal verbal and written communication skills in both internal and external presentations and communications.

Contributes to the development of increased Marketing Capability both within the team and across the Marketing organization. Also helps other functions understand the role of Marketing in driving the business. Takes steps to grow own personal capabilities to proficient or advanced levels.

Assists with project management; participates on teams to accomplish specific goals; contributes to training and development for self and others; assists with workflow and organizational planning.

Engages with marketing and creative team via leading project meetings, making project status presentations, and analysis of project results. Coordinates all aspects that support marketing campaigns and other marketing communications projects. Maintains up to date project information; monitors project deadlines, timelines and checkpoints; provides project reporting and measurement; and tracks project budget, work plans, administration and logistics.

Performs other duties as assigned.

Education:

Graduate level studies in marketing, business administration or related field helpful.

Designations/ Certifications/ Licenses:
Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position.

Associates must obtain the required…