Marketing Strategy Lead -Vice President- Owned Media-Consumer Bank, Acquisition Marketing

Marketing Strategy Lead
-Vice President
- Owned Media-Consumer Bank, Acquisition Marketing

Columbus, OH, United States

• Job Identification
• Job Category Marketing Strategy
• Business Unit Consumer & Community Banking
• Posting Date 09/10/2026, 05:26 PM
• Locations 1111 Polaris Pkwy, Columbus, OH, 43240, US
• Job Schedule Full time

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.

As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team, you will manage Chase-owned digital advertising channels such as Display for acquisition marketing programs designed to drive new-to-deposit household growth profitably.

• Act as a thought leader in owned digital channels, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative
• Work with analytics to understand performance, test results and profitability; utilize data and analytics to drive marketing decisions and optimize performance
• Identify new capabilities to improve program performance and support launch of new initiatives; assess performance and issues proactively and recommend enhancements
• Lead reporting including forecasting, performance, and test results
• Effectively communicate complex digital channel performance insights and trends to non-technical internal partners, highlighting actionable opportunities and underlying drivers

• 7+ years of marketing experience, with expertise in digital marketing and paid media
• Has deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display)
• Experienced manager of marketing budgets, forecasts, and expected returns
• Has ability to build a robust roadmap with a test-and-learn agenda
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
• Is a fantastic partner who leads through strong collaboration; recognized as a team player
• Is data driven and analytical, while also being a creative and solution-focused problem-solver
• Is focused on how marketing drives quantifiable business results
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

• Financial services industry experience a plus
• Loves testing, learning, and taking calculated risks
• Understands the big picture, considering impacts outside their given initiatives
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Is vigorous and thorough in their management of details; proven ability to take initiative

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may…