Business Development Manager - Columbus, OH

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status or any other characteristic protected by law.

CAB Enterprises, Inc., is the exclusive distributor for the Electrolit brand in the United States. The primary objective of CAB Enterprises is to lead the growth of Electrolit sales in the United States.

The Business Development Manager will be responsible for generating new business relationships while also growing the existing business in their assigned region. The role focuses on multiple distribution channels in the sales territory, including Direct Store Delivery through the Convenience channel and traditional Grocery Wholesalers and Distributors. The Business Development Manager is responsible for developing, leading, and coaching their team of Area Sales Managers to deliver the Electrolit brand and culture consistently to maximize sales.

• Generate new business opportunities through targeted outreach with prospective distributors, wholesalers, and retailers. Collaborate with Regional Sales Director and other team members to close business.
• Manage existing customers within the region to increase incremental revenue and profit and customer satisfaction.
• Think critically when planning to assure project success.
• Be an advocate for the business: position region for profitable growth; address customer and product distribution gaps; improve existing client base; analyze target customers, pricing, margins, and product lines by customer.
• Analyze market data and trends to formulate action plans and category growth goals.
• Work effectively with team members including the Regional Sales Director, Marketing, Area Managers, Sales Brokers, and management personnel.
• Conduct product training to new and existing customers.
• Train Area Sales Manager, Sales Merchandisers, and Direct Store Delivery (DSD) representatives on product knowledge, selling strategy and merchandising.
• Coordinate product demonstrations and event support with marketing agencies.
• Coordinate with the Area Manager and Merchandising group to achieve optimal in-store merchandising space, full SKU-sets, POS placements and multiple points of distribution.
• Build rapport with retail store owners, managers, and staff.
• Develop a sales network to maximize account coverage and execution at store level.
• Develop an incentive for DSD distributors to meet and exceed sales budgets.
• Manage and control region expenses and travel budgets to meet expected results.
• Assist in preparation of regional business plans and participate in market potential assessment and sales expense estimates for the region.
• Lead and manage Area Sales Managers, Sales Brokers, or other representatives in your region.
• Create and plan teamwork schedules aimed at achieving sales and customer retention goals.
• Create merchandising goals with the marketing department to support promotional plans.
• Other duties as assigned.

• Strong working knowledge of the beverage sales industry, processes, and framework
• Proficiency in Microsoft Office Suite
• Ability to work well in a team environment as well as independently
• Strong communication and interpersonal skills
• Proven knowledge and execution of successful development strategies
• Focused and goal oriented
• Ability to travel up to 70% of the time
• Fluent in English

• Bachelor's Degree in Business Administration, Marketing, or closely related field
• Minimum five (5) years of experience in the beverage industry and CPG experience
• Outside Business to Business (B2B) sales experience in the beverage industry
• Experience in the Convenience Channel - Beverage is a plus

• Must be physically capable of bending and lifting up to 30 pounds

The above statements reflect the general details necessary to describe the principal functions of the occupation and should not be construed as a detailed description of all work requirements.

CAB Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject to drug testing.