HarleyDavidson Fit Specialist Motorcycle Sales

Farrow isn't just a bike shop. We're a family eager to share our passion, expertise, ideas, and stories with every unique individual that walks through the door. We offer more than bikes, parts, and a transaction. We're a place to learn the ropes, shoot the shit, and be part of the Farrow family. Our attentive team offers the education, training and expertise to keep fellow riders safe and the thrills coming!

We're built from a legacy of quality, community, and adventure. It's what gives us permission to move our riders and our industry forward.

It doesn't matter who you are... newbies, weekend warriors, and leather-wearing die-hards are welcome here. We may seem different, but it's our passion, need for adventure, and willingness to share our story that bring us together. You may show up buttoned up, overwhelmed, and under-motivated - but you'll leave with grease on your shoe and a feeling of freedom that can only be found from a family who honors tradition, embraces individuality, and leans into every ride as one!

Summary Description

Provide high value vehicle sales to customers using current proactive feature benefit sales techniques and processes. Reinforce our dealerships' value proposition whenever possible.

Key Results Areas

• Motorcycle Sales
• Customer Service

Essential Functions

Motorcycle Sales

• Attain new and pre-owned sales quotas as agreed upon with the sales manager.
• Follow the dealership's sales process and maintain accurate records of customer interactions.
• Develop and follow-through on proactive, outbound prospecting plans utilizing both internal and external sources. Break monthly goals for phone calls, outbound contacts, kept appointments, etc. into daily and weekly targets; be accountable.
• Use floor time effectively to determine and meet customer needs and solicit sales of all products.
• Present the features of all products to customers along with their benefits. Provide informative walk-around presentations.
• Show each customer advantages of products over competing brands.
• Cross sell additional parts, accessories, F&I products, etc. with all new and pre-owned vehicles. Use dealership approved responses for F&I inquiries.
• Maintain profit margin objectives for all vehicle sales.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.

Customer Service

• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Give each customer a sales process overview.
• Follow the C.U.S.T.O.M. sales process and employ a value-based selling methodology so that all customers receive consistent treatment when doing business.
• Lead each customer thoroughly and thoughtfully through the dealership's value creation model prior to sitting down.
• Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Conduct a road test and pre-delivery inspection prior to delivery to customer.
• Discuss the CSI survey with each customer to increase the number and favorability of responses.
• Ensure the delivery to customer is a memorable experience which endears the customer to the dealership.
• Handle customer questions, objections and complaints with ready, direct and honest responses. Be reasonable, empathetic, and positive. Demonstrate not only our commitment to retaining the customer, but why they should do business with us.
• Use the CRM system effectively to make regular customer contacts and deliver prompt personal follow-ups to encourage additional sales and ensure customer satisfaction.

The duties and responsibilities defined above are not an all inclusive list, but a general summary of typical duties. Individuals in this position may be asked to perform a wide range of related tasks to ensure that the sales and service goals for the team are met and that the highest level of customer service is always provided.

Additional Responsibilities

• Be an ambassador for the sport of motorcycling, the Harley-Davidson brand and our family of dealerships.
• Maintain customer relationship management (CRM) system customer records.
• Be part of the team. Assist associates or customers of other departments, as needed.
• Maintain a clean and safe workplace. Notify proper person if attention is needed.
• Own the phone call. Attempt to assist the customer or take a message if desired individual is unavailable.
• Be knowledgeable and enthusiastic regarding Rider's Edge programming, registration and payment process. Participate, as needed, in the Rider's Edge Thursday night tour of the dealership.
• Protect confidential customer information. Keep files and workstation locked when not attended.

Accountabilities

• Deliver an exceptional Harley-Davidson experience to each and every customer.
• Individual sales and profit margin goals consistently reached or exceeded.
• Non negotiable standards of position met to the…