Event Coordinator, Sales

Direct message the job poster from Dawson

Must be willing to work some evenings, weekends, and travel

Columbus, Ohio

• Company sharing bonus plan
• Health, dental, and vision benefits
• Generous PTO Plan
• Company-provided vehicle for travel to events
• Opportunity for professional growth and advancement

• Represent the company at a variety of events, including trade shows, races, exhibitions, automotive events, industry shows, and guerrilla/D2C activations
• Own the planning, coordination, and execution of events, acting as the project manager from pre-event planning through breakdown and post-event follow-up
• Set up and manage inviting, interactive booths or activation spaces that align with brand standards and event objectives
• Actively demonstrate and showcase the company’s products, highlighting key features, benefits, and real-world use cases
• Engage with event attendees to build brand awareness, create memorable experiences, and drive product interest
• Leverage internal team members (sales, marketing, merchandising) and external brand ambassador agencies to staff and execute events as needed
• Support the sales team at trade shows by assisting with customer engagement, lead support, and opportunity identification
• Support the marketing team at industry events and guerrilla activations, ensuring goals and execution are aligned
• Capture first-party customer data during D2C activations and industry events as a primary performance metric, working in collaboration with the marketing team’s systems and processes
• Identify and pursue B2B opportunities that arise from event engagements, escalating them to the appropriate team member
• Maintain a strong understanding of product lineup, industry trends, and competitive landscape
• Gather insights, feedback, and learnings from events and share them with internal teams to inform future marketing and product decisions
• Represent the brand professionally, positively, and consistently in all interactions with customers, partners, and event organizers

• 2+ years of experience in event activation, brand representation, or sales, ideally within the automotive or action sports sector
• Strong communication and interpersonal skills, with the ability to connect with diverse audiences effectively
• Exceptional organizational abilities, with a keen eye for detail and the capacity to manage multiple tasks concurrently
• Flexibility to travel frequently and work weekends as needed
• Valid driver's license and clean driving record
• Genuine enthusiasm for action sports, coupled with a deep passion for the industry and its culture
• Ability to work independently and collaboratively within a team environment, demonstrating initiative and problem-solving skills

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• Associate

• Full-time

• Marketing, Business Development, and Sales

• Manufacturing and Retail