Sales Director – Senior Living Community

At Unbridled Living
, choosing a senior living community is more than a housing decision—it is a significant life transition for residents and their families. We are seeking a relationship-driven, energetic, and results-oriented Sales Director who can help prospective residents and families navigate that journey with confidence, compassion, and exceptional service.

The Sales Director is responsible for leading the community's sales efforts, developing strong referral relationships, generating qualified leads, and guiding prospective residents and families from their first inquiry through move-in. This role combines relationship-based selling, community outreach, hospitality, and measurable results to drive occupancy and revenue growth.

At Unbridled Living,
we seek to RISE to every occasion through our values of Respect, Integrity, Servant Leadership, and Excellence.

As Sales Director, you will lead the community's sales process and help prospective residents and families discover what makes Unbridled Living special.

Key responsibilities include:

• Lead the community's sales efforts with accountability for achieving established occupancy, move-in, and revenue goals.
• Manage prospective residents and families through the entire sales journey—from initial inquiry through tour, follow-up, deposit, and move-in.
• Respond promptly and professionally to new inquiries from prospective residents, families, referral partners, and other lead sources.
• Conduct personalized community tours that connect each prospect's needs, interests, and preferences with the Unbridled Living experience.
• Build authentic relationships with prospective residents and families and serve as a trusted resource throughout their decision-making process.
• Maintain consistent and meaningful follow-up with prospects using telephone, email, text, personal appointments, and other appropriate communication methods.
• Maintain accurate and timely prospect information, notes, activities, and next steps in the company's customer relationship management (CRM) system.
• Develop and manage a strong sales pipeline and prioritize prospects based on needs, timing, and level of interest.
• Track sales activity, conversion rates, occupancy, move-ins, lead sources, and other key performance indicators.
• Develop and execute sales strategies and action plans designed to achieve community occupancy goals.
• Conduct competitive market analysis and maintain awareness of local senior living options, market conditions, pricing, and trends.
• Develop strong professional relationships with referral sources, including healthcare professionals, senior organizations, community groups, businesses, and other local partners.
• Conduct outside sales activities and community outreach to develop new referral relationships and generate leads.
• Represent Unbridled Living at networking events, community functions, professional meetings, and other outreach opportunities.
• Plan and coordinate prospect events, open houses, educational programs, and other sales-focused events.
• Partner with the Executive Director and community leadership team to ensure prospective residents receive an exceptional experience at every touchpoint.
• Collaborate with Life Enrichment, Dining Services, Maintenance, and other departments to create personalized and memorable prospect visits.
• Coordinate with appropriate team members to support a smooth transition from deposit through move-in.
• Maintain strong relationships with new residents and families following move-in and help ensure a positive transition into the community.
• Participate in community leadership meetings and provide updates regarding sales activity, pipeline, opportunities, and…