Inside Sales Manager
Job in
Columbus, Franklin County, Ohio, 43224, USA
Listing for:
Northern Safety Co.
Full Time
position
Listed on 2026-10-29
Job specializations:
-
Sales
Job Description & How to Apply Below
- Own Inside Sales revenue, gross profit dollars, gross margin percentage, and customer-growth objectives.
- Establish clear individual and team sales goals and hold the organization accountable for achieving them.
- Develop a highly proactive sales culture centered on outbound customer engagement rather than reactive order taking and drive consistent month-over-month and year-over-year revenue growth.
- Increase share of wallet within existing customers through category expansion, cross-selling, upselling, and penetration of additional locations and departments.
- Build a disciplined new-customer acquisition strategy focused on converting prospects into active, recurring buying customers and identify inactive, declining, and underpenetrated customers and develop targeted strategies to reactivate and grow them.
- Drive transactional opportunities that generate incremental revenue.
- Build and maintain a healthy, actionable Inside Sales pipeline and conduct regular pipeline reviews focused on opportunity quality, next actions, expected close dates, probability, and revenue potential.
- Coach representatives to aggressively move opportunities from identification through quotation, close, and revenue activation and ensure Closed Won opportunities translate into actual customer purchases and sustainable revenue.
- Identify opportunities where revenue can be accelerated or brought forward.
- Develop strategies to convert outstanding quotes and proposals into purchase orders.
- Ensure representatives consistently ask for the business and understand what is preventing a customer from buying.
- Build structured prospecting programs targeting potential customers within defined markets and verticals.
- Leverage customer data, market intelligence, lead lists, digital tools, AI capabilities, and prospecting platforms to identify opportunities.
- Establish expectations for outbound calling, prospecting, customer meetings, follow-up, and opportunity creation.
- Develop campaigns around targeted products, verticals, customer segments, promotions, and excess inventory.
- Coach the team on effective discovery, value-based selling, objection handling, negotiation, and closing.
- Ensure representatives understand customer operations and identify opportunities beyond the customer's historical purchasing patterns.
- Provide hands-on daily leadership, coaching, and performance management and conduct regular one-onones, call coaching, pipeline reviews, and performance discussions.
- Develop individual performance plans based on sales results, activity, pipeline development, conversion rates, customer growth, and margin performance.
- Listen to customer calls and provide real-time coaching and feedback.
- Recognize and reward strong performance while quickly addressing performance gaps.
- Recruit, onboard, develop, and retain high-performing Inside Sales talent.
- Create clear career-development opportunities within Inside Sales and across the broader commercial organization.
- Establish strong CRM discipline and ensure customer interactions, opportunities, activities, and next steps are accurately captured.
- Use CRM and BI reporting to manage the business based on facts and actionable data.
- Monitor leading and lagging indicators, including outbound activity, customer contacts, quote activity, pipeline creation, conversion rates, sales, margin, new customers, and customer retention.
- Leverage AI, automation, market intelligence, and sales-enablement technologies to improve productivity and selling effectiveness.
- Identify opportunities to automate non-selling activities so representatives can spend more time engaging customers.
- Partner with Sales Operations and BI to develop dashboards and reporting that enable effective sales management.
- Partner closely with Field Sales, National Accounts, Sales Operations, Pricing, Category Management, Supply Chain, Marketing, Customer Service, Solutions, and other functions.
- Maintain pricing and margin discipline while ensuring the organization remains competitive and responsive.
- Help resolve barriers preventing sales representatives from closing or activating business.
- Ensure seamless customer transitions between Inside Sales, Field Sales, and National Accounts when account needs or potential warrant a different coverage model.
- Provide leadership with…
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