Director, CMS Agentic GTM Focus

About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description Director, Agentic Commerce (GTM focus)

Role Overview Visa is seeking a Director of Agentic Commerce GTM to serve as the commercialization leader for one of the company's most strategic emerging growth areas. This role is responsible for defining how Visa brings Agentic Commerce capabilities to market, including go-to-market strategy, client engagement, sales enablement, partnership development, ecosystem expansion, and commercialization execution. Success in this role will be measured by market adoption, customer engagement, strategic partnerships, and the ability to translate emerging technology trends into scalable business opportunities for Visa and its clients.

Operating at the intersection of Product, Sales, Partnerships, and Regional teams, this leader will connect emerging capabilities with real-world customer needs, helping shape value propositions, commercialization strategies, and market-entry plans that drive adoption globally. The Director will work closely with clients, fintechs, technology partners, and internal stakeholders to identify opportunities, validate demand, accelerate ecosystem development, and establish repeatable go-to-market motions that scale.

As commerce increasingly evolves to include AI agents, autonomous procurement, intelligent treasury workflows, agent-enabled commerce platforms, and new digital intermediaries, this leader will help clients and partners understand how these shifts are reshaping payments while positioning Visa at the center of the next generation of commerce.

Key Responsibilities Go-to-Market Strategy & Commercialization Develop and execute go-to-market strategies for Visa’s Agentic Commerce initiatives across commercial payments, money movement, treasury, procurement, embedded finance, and other CMS use cases.

Translate new products and capabilities into clear value propositions, client narratives, and commercialization plans. Define priority customer segments, target markets, and market-entry strategies.

Partner with Product and Regional teams to drive adoption and revenue growth, developing scalable GTM playbooks for use across regions and segments.

Use adoption metrics, customer feedback, and market signals to refine GTM strategies.

Sales Enablement & Market Readiness Support strategic client engagements, workshops, executive briefings, and industry events.

Develop client narratives, competitive positioning, solution messaging, and supporting materials, including executive presentations and thought leadership that articulate Visa CMS’s approach to scaling agentic commerce.

Work with regional GTM leaders to identify customer priorities, adoption barriers, market-specific opportunities, lighthouse clients, pilots, and commercialization pathways.

Work with Product and Solutioning teams to assess product gaps, market readiness, and client adoption pathways.

Market Validation & Opportunity Development Gather customer feedback and field insights to inform product priorities and roadmap direction.

Support strategic accounts pursuing commerce and payments transformation. Facilitate ideation workshops with design partners, Design, and Product Management to develop new…