Director, Social

Los Angeles, CA or San Diego, CA

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries.

Sound fun? Perfect — you’ll fit right in.

The Director, Social Commerce leads Mindgruve’s social commerce practice with a primary focus on Tik Tok. The position is responsible for driving revenue growth across client portfolios, leading and growing the social commerce practice. This role ensures consistent engagement with platform partners to leverage best practices, participate in alpha and beta opportunities, and achieve applicable joint business plan (JBP) goals.

In addition, the Director, Social Commerce manages scaling GMV, overseeing paid and affiliate strategies, and integrating social commerce into broader commerce efforts. The role combines deep Tik Tok expertise with strong creator relationships and full performance accountability.

• Lead senior relationship with Tik Tok Commerce U.S.
• Secure access to platform programs, betas, and category initiatives
• Define and evolve Mindgruve's U.S. social commerce vision, roadmap, and go-to-market strategy
• Present performance results and strategic recommendations to senior client stakeholders
• Represent the agency in industry and platform forums
• Identify upsell and cross-sell opportunities across existing accounts
• Monitor industry trends, regulatory changes, and competitive landscape
• Design affiliate economics and creator incentive structures
• Manage Tik Tok Shop account setup, health, and compliance
• Develop product catalog strategy (which products to prioritize, pricing/offer strategy, bundle logic)
• Optimize shop page (product copy, imagery specs, collection organization)
• Recruit creators, set commission structures, approve/reject affiliates in affiliate program management
• Implement live shopping strategy and scheduling
• Brief and analyze shoppable video/content performance
• Set GMV targets, drive conversion rate optimization, and report results

• Hire and lead a high-performing U.S. social commerce practice
• Oversee Tik Tok Shops and store management internally
• Structure affiliate, creator, and live commerce frameworks
• Partner with external vendors for content and live production as needed
• Collaborate with Retail Media, Paid Media, Creative, and Analytics teams to deliver integrated commerce strategies

• Work with Mindgruve analytics team to establish reporting standards, attribution frameworks, and measurement methodology
• Create scalable processes for affiliate onboarding, creator management, and live commerce execution
• Oversee compliance with platform policies, FTC guidelines, and brand safety standards
• Implement tools and automation to improve operational efficiency
  
  Perform other related duties and projects as assigned
• Coordinate Spark Ads with Paid Media Team to boost organic/affiliate content into paid
• Share top-performing shop content for amplification
• Align on retargeting strategies for shop visitors and video…