Marketing Manager - Loyalty and Digital

Overview

Pet Food Express is looking for a strategic and hands-on Marketing Manager - Loyalty and Digital to lead the execution of our digital marketing and loyalty initiatives. In this role, you’ll oversee paid digital media, CRM, and lifecycle marketing campaigns that drive customer engagement, retention, and sales growth. Partnering closely with the Sr. Manager, Ecommerce and Customer Growth, as well as cross-functional teams, you’ll ensure every digital and loyalty effort delivers a seamless, rewarding customer experience that reflects Pet Food Express’ mission and brand values.

This role will play a key part in operationalizing our upcoming loyalty launch and leading the day-to-day execution of customer communications across paid, email, and e-commerce channels. The ideal candidate combines data-driven decision-making with creative problem-solving to elevate how we connect with our pet-loving customers.

This position is a hybrid role, involving on-site work each week at our corporate headquarters in Concord, CA. Candidates who are fully remote or outside of reasonable commuting distance will not be considered.

• Manage all aspects of the loyalty program’s daily operations, ensuring smooth execution of promotions, rewards, and member communications.
• Plan and execute CRM and lifecycle campaigns that deepen engagement and increase purchase frequency.
• Lead paid digital media planning and optimization (paid social, display, and search) in partnership with external agencies and internal stakeholders.
• Partner with the Sr. Manager, Ecommerce and Customer Growth and the Marketing Campaign Manager to translate campaign briefs into digital activation plans.
• Maintain a customer-centric approach across all touchpoints — store, email, SMS, and e-com — ensuring messaging consistency and brand alignment.
• Collaborate with IT, Finance, and Analytics to ensure data integrity, performance tracking, and accurate reporting on program KPIs.
• Support the integration of loyalty data within PFE’s Customer Data Platform (CDP) to improve targeting and personalization.
• Build and execute testing and optimization plans to improve campaign performance and customer response rates.
• Provide ongoing campaign and program performance reporting to leadership.
• Manage vendor and agency partners to ensure timely delivery, accuracy, and ROI on digital campaigns.
• Stay current on emerging loyalty and digital marketing trends, recommending new tools or tactics that elevate PFE’s customer engagement strategy.

• 4–6 years of experience in digital marketing, CRM, or loyalty management, ideally within retail, CPG, or multi-channel environments.
• Strong understanding of paid digital media, email marketing, and lifecycle program strategy.
• Experience implementing or managing a loyalty program preferred.
• Data-driven mindset with experience using CRM platforms and analytics tools (e.g., Google Analytics, CI-Journeys or other CDP platforms, Meta Ads Manager, Power
  
  BI).
• Proficient in Microsoft Office Suite and business communication tools (Teams, Slack, Zoom).
• Strong working knowledge of digital advertising platforms (Google Ads, Meta Ads Manager, Criteo, Programmatic DSPs).
• Experience managing campaigns within CRM and marketing automation tools (e.g., CI-Journeys, Salesforce Marketing Cloud, Hub Spot, or similar).
• Familiarity with Customer Data Platforms (CDPs) and segmentation workflows.
• Experience with e-commerce platforms;
  Big Commerce familiarity preferred.
• Strong understanding of analytics and performance measurement tools (Google Analytics 4, Looker Studio, or equivalent).
• Working knowledge of SEO, tagging, UTM tracking, and campaign attribution models.
• Ability to brief and manage third-party vendors and digital agencies.
• Comfortable analyzing data and presenting insights to cross-functional stakeholders.
• Experience leveraging customer data and segmentation within a loyalty or membership environment.
• Strong collaboration and communication skills; ability to work cross-functionally with creative, IT, finance, and operations teams.
• Highly organized with attention to detail; comfortable managing multiple projects in a fast-paced environment.
• Pa…