Creative Director

Job Overview

Lexia Learning is seeking a dynamic, visionary Creative Director to lead our brand's visual direction, create compelling campaign concepts, and drive our design strategy. This role will play a pivotal role in enhancing the brand identity across multiple channels, managing a team of graphic designers, and collaborating closely with other teams, including digital marketing, content, and product teams. The ideal candidate will have a strong eye for design, the ability to conceptualize creative solutions that align with business goals, and experience in managing cross‑functional creative projects from ideation through execution.

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• Brand Development Support
  • Support definition and lead the visual direction for Lexia, ensuring consistent brand messaging across all creative assets and channels.
  • Develop and refine brand guidelines to ensure cohesive visuals across all Lexia marketing materials.
  • Stay up‑to‑date on industry trends, competitor movements, and best practices to keep the Lexia brand fresh and relevant.
• Creative Strategy & Concepting
  • Partner with marketing leadership to conceptualize and develop innovative campaigns that drive brand awareness, engagement, and lead generation.
  • Lead the creative ideation process, working closely with content, digital, and marketing teams to brainstorm and execute compelling campaign concepts.
  • Collaborate with product marketing to ensure all visuals align with Lexia’s brand identity, voice, and messaging standards.
• Team Leadership & Management
  • Manage and mentor a team of graphic designers, ensuring quality, consistency, and on‑brand execution of all design deliverables.
  • Set clear expectations, provide constructive feedback, and foster an environment that promotes professional growth and collaboration within the creative team.
  • In partnership with the Manager, Marketing Services, oversee project timelines, work assignments, and resource allocation to meet project deadlines and ensure smooth delivery of all creative assets.
• Campaign Execution
  • Guide the design and production of digital assets, including social media content, email graphics, display ads, video content, print materials, and other collateral.
  • Collaborate with the digital marketing team to create and optimize ads for performance across social media, digital display, and other paid media channels.
  • Oversee the creation of design assets for conferences, events, webinars, and other virtual or live events.
• Project Management
  • Lead end‑to‑end creative project management, from concept through final execution, ensuring deliverables meet marketing and business objectives.
  • In partnership with the Manager, Marketing Services, manage external creative vendors, freelancers, and agencies as needed, ensuring their work aligns with Lexia's standards and expectations.
  • In partnership with Brand Marketing, track and report on the effectiveness of creative campaigns, using insights to refine future creative strategy.
• Web Experience & Accessibility
  • Support design and optimization of Lexia’s web presence to deliver intuitive, user‑friendly experiences that meet WCAG accessibility standards. Collaborate with Sr. Web Ops Manager and development teams to ensure responsive design, seamless navigation, and inclusive functionality across all web platforms.
• Quality Control
  • Establish and maintain high standards for visual quality and creativity across all assets and campaigns.
  • Ensure all creative output adheres to brand standards, is free from errors, and meets Lexia's high quality expectations.

• Bachelor’s degree in Graphic Design, Marketing, Fine Arts, or a related field. OR 8+ years of experience in a creative leadership role, preferably in a B2B or education‑focused environment.
• Proven experience in managing and inspiring creative teams, with strong leadership and mentoring skills.
• Strong portfolio showcasing a range of successful brand and campaign executions.
• Exceptional understanding of branding principles, design, typography, color, and layout.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator,…