Salesforce Administrator, Marketing Operations

Salesforce Administrator, Marketing Operations

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Tripleseat is the leading web-based event management and sales platform designed for restaurants, hotels, and unique venues. Our mission is to simplify and streamline the event planning process, allowing our clients to focus on delivering exceptional customer experiences. By automating and enhancing event operations, we help create thousands of unforgettable experiences each year at your favorite restaurants and venues.

We’re looking for a Salesforce Administrator, Marketing Operations to build, optimize, and maintain a high-performing top-of-funnel (TOFA) engine across Salesforce and Hub Spot. Reporting to the Director of Sales Operations, this role bridges marketing, business development, and systems to ensure seamless lead flow, clean data, and actionable insights across the buyer journey.

• Salesforce Administration & Optimization: Own the configuration, automation, and optimization of Salesforce for marketing and top-of-funnel processes.
• Partner with the Director of Sales Ops to align lead management, routing, and reporting with GTM strategy.
• Implement and manage integrations with Revenue Hero, Hub Spot, ClayAI, Data Lane, Brizo, and Outreach.io.
• Improve system scalability and reduce duplication across records, campaigns, and lead sources.
• Maintain data hygiene standards—ensuring a single source of truth across accounts, contacts, and leads.
• Track and report on funnel performance, using data to identify where leads or prospects stall and implementing technical enhancements that increase flow through each stage.

• Serve as the Hub Spot–Salesforce integration expert, ensuring bidirectional syncs are functioning accurately and efficiently.
• Manage field mapping, data validation, deduplication logic, and sync troubleshooting between systems.
• Collaborate with Marketing to ensure campaigns, forms, and workflows in Hub Spot are connected correctly to Salesforce campaigns and lead sources.
• Proactively identify sync issues or discrepancies and resolve them through automation updates or API enhancements.
• Support technical upgrades, connector releases, and sandbox testing to ensure stability and scalability.
• Develop documentation and best practices for Hub Spot–Salesforce data flow and governance.

• Design and maintain lead lifecycle stages and scoring models that surface qualified opportunities faster.
• Partner with B2B Marketing on lead nurture campaigns, ensuring accurate tracking from MQL → SQL → Closed Won.
• Monitor conversion rates at every stage of the bowtie funnel, surfacing insights to improve velocity and quality.
• Optimize routing logic and lead assignment rules to minimize response time and increase connect rates.
• Build dashboards to visualize TOFA metrics (AQL, MQL, SQL, Velocity, Conversion, Attribution) and communicate performance to leadership.

• Partner closely with the B2B Marketing, Business Development, and Revenue Operations teams to unify campaign-to-pipeline workflows.
• Ensure Salesforce and Hub Spot data syncs properly—supporting multi-touch attribution, campaign tracking, and ROI analysis.
• Collaborate with Enablement to ensure sellers and business development reps are trained on lead workflows, scoring logic, and new automation updates.
• Work with stakeholders to identify friction points in lead handoff or funnel progression, and develop process improvements that drive measurable conversion gains.

• Manage ongoing data cleanup and enrichment projects to maintain accuracy, completeness, and segmentation quality.
• Leverage ClayAI, Data Lane, and Brizo for enrichment, de-duplication, and scoring optimization.
• Develop standardized operating procedures for lead imports, campaign tagging, and reporting.
• Partner with the Data & Insights team to enhance dashboards and provide visibility into TOFA performance and data quality metrics.

• Partner with B2B Marketing to design and execute…