Senior Manager, Video Copywriting
Listed on 2026-01-12
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing -
IT/Tech
Digital Marketing, Social Media Marketing
Join to apply for the Senior Manager, Video Copywriting role at Launch Potato
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Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State . As a discovery and conversion company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
Compensation& Benefits
$110,000 - $135,000 per year. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
Responsibilities- Brand Strategy & Creative Excellence
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting.
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance.
- Copywriting Leadership in Performance Marketing
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations.
Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments.
- Innovation & Opportunity Sourcing
Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data.
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
- Video Scriptwriting & Compliance Alignment
Lead the development of compelling video scripts that drive performance and meet compliance standards.
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced.
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
- Team & Resource Management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
Own the budget and resource allocation for writing support while maximizing ROI.
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