Manager of Communications and Social Media Strategy

GM Performance Power Units – Concord, NC

Title:

Manager of Communications and Social Media Strategy
Department:
Marketing and Communications

The Manager of Communications and Social Media Strategy will lead the development and execution of a comprehensive communications and social media strategy for the company's Formula 1 power unit operation. This role combines strategic communications leadership with a strong focus on digital engagement, brand storytelling, stakeholder management, and commercial partnerships in the high‑performance motor sport environment. The successful candidate will drive the company's narrative, enhance its global reputation, drive recruiting strategies, amplify fan engagement through social media, and support commercial objectives through effective partnership activation.

Communications Strategy & Execution

• Develop and implement an integrated communications strategy that promotes the company's technical innovation, sustainability initiatives, performance achievements, and role within Formula 1.
• Lead internal and external communications, including press releases, media briefings, crisis communications, and executive thought leadership content.
• Oversee content creation for traditional media channels, ensuring consistent messaging aligned with brand values and regulatory requirements in F1.

Social Media Strategy & Management

• Define and lead the company's social media strategy across platforms (e.g., X/Twitter, Instagram, Linked In, You Tube, Tik Tok), driving audience growth, engagement, and community building.
• Create and curate high‑quality, engaging content (including video, graphics, and live coverage) that highlights technical expertise, behind‑the‑scenes insights, race weekends, and partnerships.
• Monitor social media trends, performance metrics, and fan sentiment to optimise content and campaigns in real‑time.
• Manage community interactions, respond to enquiries, and mitigate any reputational risks on digital channels.

• Collaborate with commercial teams to activate and maximise value from sponsor ships, partnerships, and B2B relationships involving the F1 power unit.
• Develop partnership‑specific communication plans, including co‑branded content, event activations, and performance reporting.
• Project manage cross‑functional initiatives related to commercial operations, ensuring timely delivery of partnership deliverables and communications assets, as necessary.

• Work closely with engineering, racing, marketing, legal, and commercial teams to align communications with business objectives and technical milestones.
• Manage any necessary agency relationships, budgets, and resources for communications and digital activities.
• Track and report on KPIs for communications impact, social media engagement, media coverage, and partnership ROI.

• Proven experience in communications, PR, and social media management.
• Strong writing, editing, and storytelling abilities.
• Understanding of social media platforms, digital trends, and analytics tools (e.g., Google Analytics).
• Experience with content management systems.
• Excellent project management, interpersonal, and leadership skills.
• Ability to manage crises and adapt to new technologies.

• Photography
• Videography
• Graphic Design
• Web Site Creation / Modification
• CMS and SEO/SEM

You’ll play a pivotal role in ensuring the reliability and performance of a next‑generation Formula 1 power unit. Our culture rewards precision, innovation, and the relentless pursuit of performance.

GM Performance Power Units and all affiliated companies are Equal Opportunity employer(s). Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://(Use the "Apply for this Job" box below)..

Only direct hires need apply to or inquire about job postings at GM Performance Power Units. We are not accepting calls, resumes or applications from recruiting firms at this time.