Marketing Communications Specialist

Location: Bethany
Marketing Communications Specialist page is loaded## Marketing Communications Specialist locations:
Connecticut, Bethany - Bld1time type:
Full time posted on:
Posted Yesterday job requisition :
R-25-2257
** Classification:
** Salary
*
* Job Description:

**### POSITION SUMMARY The Marketing Communications Specialist supports the planning and execution of integrated marketing communication (IMC) strategies to support product launches, campaigns, promotions, and brand positioning initiatives. Working under the direction of the Marketing Communications Strategist and assigned to one or more product line(s) or segments, this role is responsible for developing content, coordinating marketing materials, and ensuring tactical implementation across various channels, covering all facets of traditional and digital media.

The Specialist plays a key role in translating strategic direction into effective marketing assets that support sales, product management, technical services, channel teams, and customers. The role requires strong communication skills, attention to detail, and the ability to manage multiple deliverables on deadline, while maintaining consistency with brand standards.###

ESSENTIAL DUTIES AND RESPONSIBILITIES Additional duties and responsibilities may be assigned, as necessary.
** Content Development & Messaging Execution (35%)
*** Assist in content, value proposition, and messaging development; includes participation in the IMC planning and creative development process, offering input during brainstorms and helping prepare briefs and draft content.
* Tailor messaging to target audiences including architects, designers, contractors, and distributors, in alignment with brand tone and product positioning; may include copywriting, editing and proofing.
* Collaborate with internal teams (product, sales, technical) to source accurate, compelling information and translate it into benefit-driven content.
* Support the creation and distribution of multi-format content, including drafting, editing, proofing, fact-checking and formatting content across a variety of channels based on creative briefs provided by or coordinated with the Strategist. Responsible for understanding and compliance with the Global Brand Identity (GBI).
* Assist with content direction and creative briefs for marketing materials, such as advertisements, videos, catalogs, brochures, sell sheets, packaging, website, emails, presentations and newsletters.
* Prepare email and direct mail campaigns, including generation of distribution lists and management of execution.
* Contribute to development of drip/nurture campaigns and other e-blasts by writing email copy and coordinating associated assets; may involve executing within the email marketing platform.
* Collaborate with Digital Marketing and eCommerce teams on optimized product copy, imagery, and other content needed for digital product listings and campaigns.
** Project Coordination & Asset Management (25%)
*** Support cross-functional team meetings to ensure strong collaboration of current projects, timelines, risks, as well as product launch and other high-priority initiatives.
* Work with cross functional teams to develop creative briefs and execute marketing tools, samples, displays, signage, packaging, and promotional materials. Includes coordination with strategists, product managers, designers, vendors, and printers.
* Coordinate production and delivery of marketing materials across print and digital channels.
* Act as direct liaison with external vendor and sales team to coordinate marketing tool delivery and replenishment based on demand and usage trends.
* Coordinate with external vendors for quotes, RFPs, purchase orders, and invoices. Includes leveling quotes and proposals, tracking marketing spend, and supporting basic reporting to stay within budget and streamline cost management.
* Maintain timelines and track project progress to ensure deadlines and priorities are met (using shared platforms, e.g. )
* Support execution of media plans, trade shows, and PR efforts, including asset preparation and event follow-ups.
* Assist in maintaining product and marketing collateral libraries for assigned product line(s).
* Track and manage all marketing tool inventory for internal teams, customers, and print-on-demand catalogs; conduct monthly usage analysis and semi-annual physical inventory counts to avoid obsolete materials, ensure optimal levels, and maintain low skid count.
** 3. Campaign, Event & Launch Support (25%)
*** Assist in integrated marketing communication (IMC) planning for commercialization of products, new programs, campaigns promotions, and branding initiatives.
* Support new product launches and promotions by coordinating the delivery of launch kits, training materials, tools and samples, and product literature.
* Support execution and logistics of trade shows and customer-facing events, including pre-show planning, communications, onsite setup and takedown, asset management, and follow-up…