Digital Marketing Director

Digital & E-Commerce Marketing Director

Location: Primarily remote, with regular in‑person collaboration in the New Canaan, Connecticut area

Reports to: CEO

Collaborates with: VP Finance, VP Operations, Grace Farms Foundation Marketing Team

Manages: Community & Content Manager, Graphic Designer, Digital Ads Manager

Grace Farms Tea & Coffee is a fast‑growing, nonprofit‑owned tea and coffee company built on the belief that everyday rituals can create meaningful impact. We source organic, Fairtrade ingredients, invest in ethical supply chains, and give back 100% of profits to help end forced and child labor worldwide.

We operate at the intersection of startup energy and thoughtful scale—growing quickly while staying deeply grounded in purpose,, and long‑term value.

The Digital & E-Commerce Marketing Director will lead one of the company’s most important and scalable growth channels. This role owns the strategy, performance, and evolution of our e‑commerce business, working closely with leadership to ensure digital growth supports and strengthens our retail and food service channels.

This is a hands‑on leadership role for a seasoned e‑commerce marketer who enjoys building, refining, and scaling—while remaining closely connected to brand, storytelling, and mission.

• Own and execute the annual e‑commerce marketing strategy to drive awareness, engagement, and revenue, with a focus on community building and tea and coffee consumer behavior.
• Partner closely with the CEO to develop the annual content calendar and integrated campaigns spanning new products, seasonal launches, promotions, and gifting.
• Lead e‑commerce as a core growth engine, thoughtfully aligning it with retail, food service, and hospitality so channels reinforce one another.
• Translate brand purpose and nonprofit ownership into clear, compelling campaigns across digital and partner channels.
• Manage and mentor a small, high‑impact in‑house and external team across brand, digital, creative, paid media, and partnerships.
• Oversee the e‑commerce marketing budget in partnership with the VP of Finance, including forecasting, performance tracking, and ROI analysis.

• Steward the Grace Farms Tea & Coffee brand across all digital touchpoints, ensuring consistency, clarity, and emotional resonance.
• Collaborate with creative and design partners to deliver beautiful, community & story‑driven content that builds loyalty and trust.
• Align organic, paid, and owned content to a cohesive editorial and campaign calendar.
• Lead go‑to‑market planning for new product launches and seasonal collections.
• Own Q4 gifting strategy, including positioning, storytelling, and conversion optimization.

• Own core e‑commerce KPIs including AOV, LTV, conversion rate, retention, and ROAS.
• Lead conversion rate optimization across site experience, email, SMS, paid media, and content.
• Leverage Shopify Plus, SEO best practices, AI tools, and platform integrations to improve discoverability, personalization, and performance.
• Drive customer acquisition and retention through integrated paid, owned, and earned campaigns.
• Partner with external paid media specialists to optimize creative, spend, and performance.
• Collaborate with Grace Farms Foundation and mission‑aligned partners to amplify impact‑driven storytelling and online sales.
• Establish a clear cadence of reporting and insights using Google Analytics and other tools to inform decision‑making and continuous improvement.

• Operate with a builder’s mindset—resourceful, thoughtful, and comfortable balancing strategy with execution.
• Bring structure and momentum to a growing organization without over‑engineering.
• Identify opportunities for exponential growth while ensuring systems and brand integrity scale responsibly.

• 7–10+ years of progressive experience in e‑commerce or digital marketing, ideally within a DTC, CPG, or food & beverage brand or agency through high growth periods.
• Prior experience at the manager or director level with clear ownership of…