Director, Enrollment Communications and Marketing; Limited to UConn

Apply now Search #: 499889
Work type: Full-time
Location: UConn Storrs
Categories: Executive

The Director of Enrollment Communications & Marketing provides strategic leadership, vision, and oversight for enrollment marketing and communications initiatives for multiple departments within the Division of Student Life & Enrollment. Reporting to the Associate Vice President for Enrollment, the Director develops and executes an integrated marketing, communications, and brand engagement strategy that advances the University's enrollment goals, recruitment priorities, student success initiatives, and institutional reputation.

The Director will oversee communications and marketing activities for the following units, with potential to expand to other Student Life and Enrollment departments:

• Undergraduate Admissions
• One Stop Student Services
• Orientation and New Student Programs

The Director serves as the senior marketing strategist for Enrollment Management and collaborates extensively with University Communications, Information Technology Services, academic colleges, Student Life & Enrollment departments, and university leadership to ensure coordinated messaging, brand consistency, and effective engagement with prospective students, applicants, admitted students, enrolling students, families, counselors, and campus partners.

• Develops and implements a comprehensive, multi-channel marketing and communications strategy that supports UConn's enrollment objectives and promotes undergraduate student recruitment, enrollment, financial aid awareness, orientation participation, and student success.
• Serves as the lead communications strategist for Enrollment Management, advising the Associate Vice President for Enrollment and senior leadership on outreach, engagement, brand positioning, and enrollment communication initiatives.
• Establishes annual communication and marketing goals aligned with division and university strategic priorities.
• Creates and maintains a coordinated Enrollment Management communications calendar across all reporting departments.
• Ensures messaging reflects institutional values, promotes access and affordability, and supports the recruitment and enrollment of a talented and diverse student population.

• Leads the development and implementation of enrollment marketing campaigns that engage prospective students throughout the recruitment, application, admission, enrollment, and transition processes.
• Oversees audience segmentation and personalized communication strategies designed to improve prospect engagement, application completion, yield, and matriculation outcomes.
• Guides the creation of compelling storytelling and marketing content that highlights the student experience, academic excellence, affordability, student support services, and student success outcomes.
• Develops strategic communications plans for key enrollment cycles including recruitment, admissions decisions, financial aid awarding, orientation, and enrollment confirmation.

• Oversees the development and maintenance of enrollment-focused websites, digital content, email communications, social media channels, videos, publications, presentations, and promotional materials.
• Ensures compliance with university branding standards, accessibility requirements, and communication best practices.
• Partners with University Communications to maintain consistency in institutional messaging and visual identity.
• Evaluates and implements emerging technologies and communication platforms to enhance audience engagement and operational effectiveness.
• Establishes performance metrics and key performance indicators for marketing and communications initiatives.
• Utilizes enrollment, web, digital marketing, and communication analytics to assess campaign effectiveness and inform strategic decision-making.
• Develops data-informed marketing practices and reporting processes that demonstrate return on investment and support continuous improvement.
• Conducts market research, environmental scanning, and competitive analysis to identify trends impacting enrollment and student engagement.

• Provides direct supervision, leadership, mentoring, and professional development to marketing and communications staff.
• Fosters a collaborative,…