Marketing & Communications - Temporary Marketing Manager

Position Summary

Provide overall support to the Marketing and Communications department, managing efforts to support graduate enrollment goals.

Principal Duties & Responsibilities

• Support the Executive Director of Marketing in the execution of marketing strategies and initiatives designed to advance graduate enrollment goals across Sacred Heart University’s colleges and graduate programs.
• Partner with Strategic Enrollment Management (SEM), Graduate Admissions, and faculty to understand graduate program priorities, target audiences, differentiators, enrollment goals, and recruitment needs and translate them into effective marketing content and initiatives.
• Coordinate content updates for graduate program, department, and other enrollment-focused webpages. Ensure content is accurate, current, compelling, accessible, and optimized for prospective students.
• Support the marketing and promotion of graduate recruitment events, including open houses, virtual information sessions, webinars and other enrollment initiatives.
• Provide marketing oversight for graduate print collateral, including program fact sheets, brochures, postcards, event materials and other recruitment pieces. Partner with writers, designers and University stakeholders throughout content development, review and production.
• Review graduate digital advertising creative and messaging, including Google search and display advertising, and provide recommendations to strengthen message alignment, program positioning and prospective-student relevance.
• Provide strategic direction for graduate-focused video and photography projects. Coordinate academic photo and video shoots with faculty, students, University partners and creative teams to build compelling visual assets that support graduate recruitment.
• Identify opportunities to strengthen graduate program storytelling and proof points. Conduct outreach to students, alumni and faculty to gather testimonials and success stories for use across web, digital, print and other marketing channels.
• Collaborate with Communications and Social Media teams to identify and amplify graduate academic achievements, faculty expertise, student outcomes and other stories that support University awareness, reputation and enrollment goals.
• Manage assigned graduate marketing projects through Asana, coordinating stakeholders, timelines, approvals and deliverables to ensure projects remain on schedule.
• Serve as a steward of the Sacred Heart University brand, ensuring graduate marketing materials and communications adhere to University brand, editorial and messaging standards.
• Perform other duties and special projects as assigned in support of Marketing & Communications and graduate enrollment priorities.

Knowledge, Skills, Abilities & Other Attributes

• Bachelor's Degree in Marketing/Communications or a related field.
• Ability to own projects, communicate with various University stakeholders, work with creative teams, and deliver projects on budget and on time.
• Demonstrated success in marketing or enrollment fields. A particular understanding of content development, strategy, and execution through multiple channels, including social media, digital media advertising, and web management. Understanding of how the online world can assist in meeting goals.
• Utilizing Excel is a must. Ability to use project management software such as Asana is required.
• Must be willing to work against tight deadlines while balancing multiple projects at once.
• Sound ethical decision-making skills, enthusiasm, and respect for confidential issues.
• Highly organized, detail-oriented, resourceful, and accountable to schedules.
• Excellent communication skills.
• Must demonstrate strong writing, editorial, and proofreading skills.
• Collaborator/Liaison. Must be a proactive communicator and a team player, eager and able to anticipate and uncover new opportunities and needs. Should have a personality that facilitates active collaboration with internal departments to support and produce marketing materials. Also acts as steward of the SHU brand identity.

Unusual Working Conditions

• Evening and weekend hours may be required.

Pre-Employment Requirements

All offers of employment are contingent upon satisfactory completion of a background check.