Expert Decision Support Analyst – CRM Campaign Management Lead; Hybrid – Michigan

Acxiom is seeking an Expert Decision Support Analyst to support General Motors’ Customer Engagement and Marketing organizations by planning and executing personalized, cross‑channel customer campaigns and journeys. This role partners with marketing stakeholders, Marketing Operations, GMIT, Privacy, agencies, vendors, fulfillment teams, and other execution partners to translate business needs into accurate, scalable campaign solutions. The role combines strong CRM and database‑marketing expertise with hands‑on campaign operations experience across email, SMS, push, social, web, and related Mar Tech channels.

The successful candidate is a clear communicator, thoughtful problem solver, and collaborative partner who can manage multiple priorities in a fast‑paced, matrixed environment.

Consult with marketing stakeholders and partners on campaign strategy, audiences, data requirements, channels, timing, content, delivery, analytics, and measurement.

Own or coordinate automated and ad hoc 1:1 marketing programs across email, SMS, push, social, web, and other relevant channels.

Help transform traditional campaign plans into personalized, journey‑based experiences through journey orchestration, user‑flow design, audience logic, personalization, and campaign requirements.

Configure and support campaign execution across Adobe Campaign v8, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and other Mar Tech tools.

Gather and document business, technical, data, and campaign requirements; translate them into program logic, data mapping, campaign specifications, and solution enhancements.

Partner with Activation, Marketing Operations, GMIT, agencies, vendors, and fulfillment teams on program architecture, system integrations, deployment planning, end‑to‑end testing, and optimization.

Apply data‑quality, privacy, governance, and campaign‑validation practices to ensure accurate, compliant, and high‑quality customer communications.

Troubleshoot complex database, campaign, workflow, and delivery issues; recommend practical solutions and implement approved changes.

Coordinate brand and corporate Marketing Operations updates, including intake, prioritization, dependencies, timelines, and cross‑channel initiatives.

Manage multiple programs, lines of business, and stakeholder deadlines while communicating status, risks, decisions, and required changes.

Promote effective adoption of Mar Tech tools, journey‑based marketing practices, and practical innovations that improve campaign delivery and customer experience.

Bachelor’s degree, preferably in marketing, business, information systems, or a related field.

5 or more years of experience in marketing technology, marketing operations, campaign management, CRM, database marketing, marketing analytics, account management, or project management.

Experience planning and executing 1:1 and omnichannel digital marketing programs across email, SMS, push, social, web, or similar channels.

Experience gathering, translating, and documenting business, technical, data, and campaign requirements.

Experience with journey orchestration, user‑flow design, audience segmentation, data mapping, campaign specifications, and end‑to‑end testing.

Hands‑on experience using customer‑level event and attribute data for segmentation, targeting, personalization, and measurement.

Strong understanding of database marketing, direct and multichannel marketing, lead fulfillment, digital strategy, data segmentation, and data models.

Working knowledge of SQL query development or Databricks is required, including the ability to retrieve, validate, segment, and analyze customer data in support of campaign activation.

Experience with query‑building tools and…