Sales Manager

Sales Manager Franchised Motor Dealership - North Wales

We are currently recruiting on behalf of a well-established and highly respected automotive retail client for an experienced and driven Used Car Retail Sales Manager to join their leadership team in North Wales.

This is an excellent opportunity for a motivated automotive sales professional who is passionate about delivering outstanding customer experiences, leading high-performing teams, and driving commercial success. The successful candidate will be a forward-thinking individual with strong leadership capabilities, a customer-first mindset, and a proven track record in used vehicle sales management.

Our client prides itself on delivering a premium, personalised customer journey and is seeking someone who can inspire a sales team, maximise profitability, and maintain the highest operational and compliance standards.

• 22 days annual leave, increasing to 25 days with length of service, plus an additional day off for your birthday
• Access to an employee vehicle scheme (subject to eligibility and terms)
• Supportive and collaborative working environment within a successful and established business
• Manufacturer-led and specialist training opportunities
• Ongoing professional development and clear career progression pathways
• Modern, high-quality working facilities
• Life assurance scheme for added peace of mind

32,000 OTE 60,500 uncapped commission plus employee car scheme

• Week 1: 5 weekdays, Saturday off, Sunday closed
• Week 2: 4 weekdays and Saturday, Sunday closed

Oversee the day-to-day performance and profitability of the used vehicle sales department, ensuring achievement of agreed sales, finance, and product targets.

Support and motivate the sales team to deliver exceptional customer service and commercial results.

Manage finance administration, customer enquiries, and dealership processes efficiently and accurately.

Maintain and update CRM systems daily, ensuring customer records, sales activity, and opportunities are effectively managed.

Allocate and monitor settlement requests and end-of-term opportunities in collaboration with the wider sales leadership team.

Support enquiry management and customer retention processes to maximise conversion and repeat business.

Ensure all sales documentation, finance records, and administrative processes are completed accurately and within required time frames.

Resolve customer queries and complaints professionally, maintaining high levels of customer satisfaction.

Ensure full compliance with FCA regulations, financial governance, and internal dealership procedures.

• Previous experience in automotive retail sales management, ideally within a used car environment.
• Strong understanding of finance packages, insurance products, and value-added sales opportunities.
• Excellent leadership, communication, and interpersonal skills.
• Exceptional organisational and administrative ability with strong attention to detail.
• A customer-focused approach with a commitment to delivering premium service.
• The ability to perform under pressure and manage competing priorities effectively.
• Confidence working with CRM systems and relevant IT platforms.
• Experience communicating and reporting to senior management.
• A proactive mindset with the ability to use initiative and lead by example.

This is an exciting opportunity to join a successful automotive business that values ambition, professionalism, and dedication. If you are looking to take the next step in your career and make a real impact in a leadership role, we would be pleased to hear from you.