Digital Marketing Specialist

Our client is a well-established and growing organisation operating across the construction and manufacturing sectors. As part of their continued growth and investment in their marketing function, they are seeking a creative and dynamic Digital & Social Marketing Specialist to join their team. This is an exciting opportunity for a digital marketing professional to take ownership of social media, digital campaigns, content creation, SEO and website activity across a number of established brands.

About the Role As Digital & Social Marketing Executive, you will play an important role in developing the company's digital presence and delivering engaging, measurable marketing activity across multiple channels. You will work closely with the wider marketing team to develop campaigns, create compelling content and ensure marketing activity is delivered consistently, on time and to a high standard.

Key Responsibilities Support the development and implementation of digital and social media marketing plans. Manage social media channels and develop content calendars aligned with wider marketing initiatives. Monitor and evaluate social media performance and provide regular campaign analysis. Develop and manage Google Ads campaigns and targeted paid social campaigns. Plan and coordinate email marketing campaigns and promotional activity. Lead the creation of engaging digital content and marketing messaging.

Develop initiatives to increase website traffic, page views, unique visitors, engagement and digital downloads. Manage and support SEO activity to improve organic search visibility and rankings. Update website content through Content Management Systems. Work with external website agencies to ensure websites deliver an effective user experience. Support wider brand and marketing initiatives as required. Evaluate digital and social campaigns, measuring performance against agreed KPIs and commercial objectives.

Ensure marketing activity is effectively communicated across the business. Maintain accurate marketing reports, studies and documentation. Ensure digital assets, artwork and marketing materials are appropriately stored and maintained. About You We are looking for a creative and commercially minded digital marketer who can work confidently across a variety of digital channels. You will ideally have:
Proven experience delivering successful digital marketing campaigns across social media, email and paid advertising. Strong knowledge of social media platforms and digital advertising. Experience using Google Ads and paid social advertising platforms. Good understanding of website management and Content Management Systems. Strong knowledge of SEO and techniques for improving organic search performance. Experience analysing campaign performance against KPIs and objectives.

Excellent written and verbal communication skills. Strong organisational skills and the ability to manage multiple projects and deadlines. A creative approach to content and campaign development. The confidence to use data and insight to inform marketing decisions. The ability to work collaboratively while also taking ownership of your own workload. A minimum of 3 years' experience in a similar digital marketing role.

A relevant marketing qualification or equivalent experience.

What We Offer Competitive salary, depending on experience Opportunities for professional development and career progression Supportive and inclusive working environment 32 days' annual leave, increasing with length of service Pension scheme Life assurance Healthcare cashback plan Enhanced family-friendly policies Cycle to Work Scheme Employee Discount Scheme Employee Recognition Awards Employee Assistance Programme Additional employee wellbeing initiatives Why Join? This is an excellent opportunity to join a successful and forward-thinking organisation where you will have the opportunity to make a genuine impact on the company's digital presence.

You'll have the opportunity to work across a broad range of digital marketing activity, develop your skills and take ownership of campaigns from planning and content creation through to implementation, analysis and optimisation. If you're a creative digital marketer looking for your next opportunity with a business that values innovation, development and long-term progression, we'd be keen to hear from you.

To apply , please submit your CV or contact Katie at Haughey Recruitment |