Marekting & Communications Officer

Role Purpose The Marketing and Communications Officer will manage Rural Support's day-to-day communications, PR and community engagement activity, maximising awareness, access and uptake of its core services including farm business support and farmer wellbeing programmes while actively supporting the communications work of the Fundraising Manager. The role plays a central part in ensuring services reach farmers effectively, particularly those who are harder to engage or at risk, enabling earlier intervention and improved outcomes, and in building trust and engagement with supporters, partners and the wider farming community.

Job Summary The Marketing and Communications Officer, in partnership with the Senior Leadership team, will support the planning, development and delivery of marketing and communications activity that raises awareness of Rural Support, builds its profile and reputation, and supports its income generation and service delivery objectives. The role manages digital and print communications, media relations, social media, campaign and event promotion, community engagement and internal communications, ensuring a consistent and compelling voice and visual identity across all channels.

The postholder will engage with a wide range of audiences including farmers and farm families, service users, the wider agri-industry, funders, media and the public helping to strengthen Rural Support's reach, influence and sustainability, and work closely with the Fundraising Manager and service delivery teams.

Key Responsibilities 1. Strategy & Planning Work alongside the Senior Leadership Team to develop and deliver a comprehensive marketing and communications strategy and an annual Marketing and Communications Plan in line with organisational and funder priorities. Plan and execute campaigns that raise awareness of Rural Support's mission, services and impact, including awareness days and dates significant to the farming and rural community.

Manage integrated communications across digital, print, media, and events. Monitor and report on the performance of communications and marketing activity, using data and analytics to inform and improve future work.
2. Content Creation & Copywriting Write and edit compelling copies for newsletters, blogs, press releases, reports, leaflets, case studies and other materials, adapting style and tone to different audiences and purposes, and reflecting the realities of farming life with clarity and sensitivity. Develop visual content graphics, video and campaign materials both independently and in collaboration with external designers and providers. Develop a library of case studies, testimonials and press cuttings that reflect the impact of Rural Support's work, maintained in a structured and accessible way;

capture and communicate impact, outcomes and case studies across all services.
3. Digital & Social Media Manage and update Rural Support's website, social media and email platforms, ensuring content is current, positive, accessible and engaging, and drives awareness and uptake of services. Plan and post organic content across platforms such as Facebook, Instagram, X, Linked In and Tik Tok, tailored to the interests of the farming and rural community. Track engagement metrics and report regularly on campaign performance and audience growth.

Manage email communications and mailing lists to ensure key audiences are reached effectively.
4. Public Relations & Media Create and maintain a press and media contacts database, develop and maintain effective media relationships, and prepare press releases, monitoring coverage. Manage press and media enquiries professionally and diplomatically, with particular sensitivity given Rural Support's work in mental…