Business Development Manager

Summary

Support the growth of our Northern Ireland retail business through a blend of field sales activity, customer account management, and commercial support, delivering increased distribution and visibility across key convenience channels.

Support the growth of our Northern Ireland retail business through a blend of field sales activity, customer account management, and commercial support, delivering increased distribution and visibility across key convenience channels.

We are looking for a driven and commercially minded individual to join our team in a junior Commercial role, supporting the growth of our business across Northern Ireland. This is a varied position that combines field sales operations with customer account management, offering excellent exposure to both sales and commercial functions.

The Northern Ireland market is highly convenience-focused and independently driven, presenting significant opportunities to grow our presence across key customers.

You will support the management of existing customer relationships while identifying new opportunities to drive sales, improve product distribution, and secure additional brand listings across independent retail stores. Alongside customer-facing responsibilities, you will provide commercial administration support, helping to ensure effective execution of business plans and customer initiatives.

• Support the growth of sales and distribution across the Northern Ireland convenience and independent retail market.
• Manage and develop relationships with a portfolio of smaller customer accounts.
• Identify and secure new opportunities for product listings and brand visibility within independent stores.
• Conduct regular store visits to monitor compliance, promotional execution, and distribution opportunities.
• Provide commercial administration support, including reporting, customer documentation, and sales analysis.
• Work closely with internal stakeholders to deliver customer plans and commercial objectives.
• Support key accounts.
• Assist in business development activities to drive sustainable sales growth across the territory.

• Previous experience in a sales, commercial, account management, or field-based role would be advantageous.
• Strong communication and relationship-building skills.
• A proactive and self-motivated approach with a desire to develop a career in commercial sales.
• Able to analyse information and identify opportunities for business growth.
• Highly organised with strong administrative and attention-to-detail skills.
• Comfortable working independently in the field while collaborating with wider teams.
• A commercially aware individual with a customer-focused mindset.
• Full UK driving licence and willingness to travel across Northern Ireland.

At Sofina Foods, you’ll join a fast-growing, international protein business where ambition is encouraged and development is real. We’re home to some of the UK’s most recognised brands, and we’re investing heavily in innovation, category expertise and customer partnerships.

You’ll work with passionate, down-to-earth people who care about doing the right thing—for our customers, our teams, and our communities. We move quickly, back our people, and give you the space to make an impact from day one.

If you want to shape the future of food service, grow with a business on the rise, and be part of a team that genuinely values collaboration, accountability and continuous improvement, Sofina Foods is the place to be.

Sofina Foods isn't just a food company - It’s a place to build your future.

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