Product Marketing Manager, Product Innovation

We are seeking an experienced, strategic Product Marketing Manager to inform Included Health's product roadmap and bring our innovation story to life through compelling, timely external positioning and assets. This role serves as a key link between our product and go-to-market teams, embedding upstream in the product lifecycle to provide voice of the market insights, shape the B2B value story, and support timely communication of launches.

As part of this, the Product Marketing Manager will synthesize customer insights from our commercial teams to inform product roadmap priorities, then collaborate with cross‑functional stakeholders to disseminate roadmap updates on an ongoing basis. In doing so, this role will play a critical role in ensuring go-to-market teams are equipped with the understanding and enablers they need to communicate the value of new products and features in the market.

This includes developing crisp, consistent product documentation, messaging, and external assets alongside timely launch communication.

The Product Marketing Manager, Production Innovation & Experience role is a high-impact position that directly ties to Included Health’s client retention and growth efforts, ensuring that stakeholders know and understand the value of our products and their continuous enhancements.

• Drive Operational Excellence through Cross‑Functional Projects: Lead complex initiatives in a matrixed organization through effective collaboration, proactive strategic thinking, prioritization, timely communication, and superior project management across simultaneous fast‑turnaround projects.
• Thrive in a Fast‑Paced Environment: Exhibit exceptional organization and attention to detail, consistently delivering high‑quality work under tight deadlines in a rapidly evolving business landscape.
• Nurture Strong Cross‑Functional Relationships: Proactively build relationships with Product Operations, Product, Engineering, Design, Solutions Consulting, Sales, and Client Success. Embed upstream to influence road‑mapping, GTM planning, and positioning by acting as the voice of the market and an operational partner.
• Synthesize Insights for Product Strategy and Messaging: Interpret voice of the customer insights to extract actionable takeaways for product road‑mapping, prioritization, and development. Partner with Product teams to develop clear, compelling product documentation based on roadmap priorities and disseminate timely launch communication to go‑to‑market teams.

• Product roadmap input and alignment: Actively participate in EPDD product road‑mapping exercises, ensuring voice of the market input is incorporated early in the process. Contribute to roadmap clarity by helping to push for defined features, clear time horizons, and updated documentation, enabling proactive narrative development and communication around upcoming launches.
• Product positioning and documentation for GTM teams: Develop and champion the narrative around the Included Health’s product roadmap and innovation priorities by maintaining the high‑level roadmap narrative and working with GTM enablement around dissemination and training. Partner with Product Managers to develop consistent, timely, and clear product documentation, messaging, and positioning across upcoming product and feature launches, framing the value to the customer and the member for GTM teams.
  
  Partner with other Product Marketing team members to pull through new product releases and updates across base narratives and sales materials.
• Launch communications for GTM teams: Support the development of an org‑wide process to stand up and maintain a repository of up‑to‑date roadmap information, including launch timelines across client types and links to product documentation, messaging, and positioning. Support triage and answering of product‑related questions that come in from various stakeholders in partnership with Product Operations and GTM Enablement.
• Demo strategy and execution: Lead the cross‑functional team that maintains Included Health’s suite of product demos, pulling through new products, features, and…