Creative Director

Job Overview

Lexia Learning is seeking a dynamic, visionary Creative Director to lead our brand's visual direction, create compelling campaign concepts, and drive our design strategy. This role will play a pivotal role in enhancing the brand identity across multiple channels, managing a team of graphic designers, and collaborating closely with other teams, including digital marketing, content, and product teams. The ideal candidate will have a strong eye for design, the ability to conceptualize creative solutions that align with business goals, and experience in managing cross‑functional creative projects from ideation through execution.

• Brand Development Support
  • Support definition and lead the visual direction for Lexia, ensuring consistent brand messaging across all creative assets and channels.
  • Develop and refine brand guidelines to ensure cohesive visuals across all Lexia marketing materials.
  • Stay up-to-date on industry trends, competitor movements, and best practices to keep the Lexia brand fresh and relevant.
• Creative Strategy & Concepting
  • Partner with marketing leadership to conceptualize and develop innovative campaigns that drive brand awareness, engagement, and lead generation.
  • Lead the creative ideation process, working closely with content, digital, and marketing teams to brainstorm and execute compelling campaign concepts.
  • Collaborate with product marketing to ensure all visuals align with Lexia’s brand identity, voice, and messaging standards.
• Team Leadership & Management
  • Manage and mentor a team of graphic designers, ensuring quality, consistency, and on‑brand execution of all design deliverables.
  • Set clear expectations, provide constructive feedback, and foster an environment that promotes professional growth and collaboration within the creative team.
  • In partnership with the Manager, Marketing Services, oversee project timelines, work assignments, and resource allocation to meet project deadlines and ensure smooth delivery of all creative assets.
• Campaign Execution
  • Guide the design and production of digital assets, including social media content, email graphics, display ads, video content, print materials, and other collateral.
  • Collaborate with the digital marketing team to create and optimize ads for performance across social media, digital display, and other paid media channels.
  • Oversee the creation of design assets for conferences, events, webinars, and other virtual or live events.
• Project Management
  • Lead end‑to‑end creative project management, from concept through final execution, ensuring deliverables meet marketing and business objectives.
  • In partnership with the Manager, Marketing Services, manage external creative vendors, freelancers, and agencies as needed, ensuring their work aligns with Lexia's standards and expectations.
  • In partnership with Brand Marketing, track and report on the effectiveness of creative campaigns, using insights to refine future creative strategy.
• Quality Control
  • Establish and maintain high standards for visual quality and creativity across all assets and campaigns.
  • Ensure all creative output adheres to brand standards, is free from errors, and meets Lexia's high quality expectations.

• Bachelor’s degree in Graphic Design, Marketing, Fine Arts, or a related field. OR 8+ years of experience in a creative leadership role, preferably in a B2B or education‑focused environment.
• Proven experience in managing and inspiring creative teams, with strong leadership and mentoring skills.
• Strong portfolio showcasing a range of successful brand and campaign executions.
• Exceptional understanding of branding principles, design, typography, colour, and layout.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
• Experience in video editing, motion graphics, and familiarity with web design principles are a plus.
• Strong project management skills, with the ability to manage multiple projects in a fast‑paced environment.
• Excellent communication and presentation skills, with the ability to articulate creative ideas and strategy to cross‑functional teams and senior leadership.

To…