Lead, Product Designer

What you’ll be doing:

Lead the reimagining of My Fitness Pal ’s front door—the daily starting point that ties our most critical experiences together. This is a highly visible, high-leverage surface with outsized impact on where the product goes next. You’ll help shape the vision, explore boldly, and turn promising ideas into scalable product.

• Influence the vision and design strategy for the entry experience, aligning outcomes and success signals with Product, Engineering, Research, Data Science, and Content Design
• Turn that direction into staged designs and phased experiments, shaping the hypotheses and success metrics—while balancing speed and quality
• Explore widely, then converge with narrative prototypes and lightweight experiments; pressure-test assumptions and synthesize learnings into a clear direction
• Connect the ecosystem: design how guidance, logging, insights, and motivation come together so members feel progress from first touch
• Lead with research and data: shape learning plans, run qualitative and quantitative studies, and instrument experiments that move engagement, retention, and subscriptions
• Create scalable frameworks and patterns that raise consistency and quality across iOS, Android, and web while advancing our design system and accessibility
• Anticipate dependencies and risks across squads; make tradeoffs transparent and adjust plans as evidence emerges
• Facilitate alignment at scale: drive critiques, working sessions, and decision forums that keep multiple teams moving in the same direction
• Mentor designers through coaching and modeling strong craft and storytelling; help establish rituals that improve collaboration and speed

• 6-8+ years in consumer-facing digital product design (mobile + web) with deep systems and interaction design expertise
• Portfolio shows domain-level ownership
  , cross-team impact, scalable frameworks, and shipped work that improved business metrics at scale
• Demonstrated ability to design and run learning plans (qual + quant), instrument experiments, and connect decisions to measurable outcomes (engagement, retention, subscriptions)
• Proven track record of shaping cross-functional strategy
  , influencing roadmaps, and resolving ambiguous problems with clear, evidence-based direction
• Excellent communicator: clear narratives, strong documentation, and the ability to guide leaders through complex decisions
• Mentorship experience: leveling up designers through critique, coaching, and modeling best-in-class craft and storytelling
• Fluent in Figma and modern prototyping tools with strong collaboration and file hygiene practices
• Experience designing for iOS, Android, and responsive web
  ; accessibility-minded
• Comfortable in agile development with Product and Engineering; has partnered deeply with Content Design, Research, Data Science, and Legal/Compliance
• Degree in Design, HCI, or related field—or equivalent practical experience

• Practice using AI in the design process (e.g., research synthesis, ideation, prototyping, content, QA).
• Experience in
  health, wellness, or behavior-change products.

• Be Kind and Care — build with empathy; assume positive intent; support teammates and members.
• Live Good Health — champion healthy habits and balance in how we work and what we ship.
• Be Data-Inspired — ground decisions in research and data; measure what matters.
• Champion Change — lean into ambiguity; iterate, learn, and improve continuously.
• Leave it Better than You Found It — raise quality, clarify systems, and document as you go.
• Make It Happen — bias to action; deliver impact with craft and accountability.

Note:
To be considered, you must provide a link to an online portfolio (please include password).

The reasonably estimated salary for this role at My Fitness Pal  ranges from $140,000 - $195,000
. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, My Fitness Pal  offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match,…