Digital Marketing Manager

Company Overview

Join us for an enriching journey with Outset, a trailblazing medical device company that is revolutionizing the field of dialysis. Our focus is to create one high performing team, obsessed with progress, in an atmosphere that is brimming with transformative opportunities. The heart of our mission is pioneering a groundbreaking technology that redefines the landscape of dialysis, streamlining complexity and cost, because patients deserve “better” now, not some day.

At Outset we’re revolutionizing an industry and changing lives. We’re impacting what the future of dialysis looks like by creating a first-of-its-kind technology in order to reduce the cost and complexity of dialysis. FDA cleared for use across care settings, from the hospital to the clinic to the home, the Tablo® Hemodialysis System harnesses modern technology for a new holistic approach to dialysis care.

We’re giving providers time back to focus on patient care. And we’re giving patients the power to take control of their life and get back to enjoying the things they love.

Outset Medical is seeking a data-driven, growth-oriented Digital Marketing Manager to lead the strategy, execution, and optimization of our digital presence. This newly created role will be pivotal in advancing brand awareness, driving lead generation and conversion, and supporting commercial growth across our enterprise customer base.

The ideal candidate is both analytical and creative: someone who thrives on experimentation, measures everything, and views optimization as a continuous process. This is the perfect role for a motivated self-starter, who likes to develop programs from the ground-up and appreciates working in a fast-paced environment where they can have an immediate impact.

• Execute a cohesive social and digital channel strategy, managing the content calendar and optimizing engagement across platforms
• Lead the planning, execution, and continual optimization of digital marketing campaigns to support corporate marketing and sales objectives.
• Manage SEO/SEM strategy, digital advertising, and paid media to maximize visibility and qualified lead generation.
• Oversee website management and content optimization (Word Press experience strongly preferred), ensuring a seamless user experience and alignment with brand strategy.
• Partner with the downstream marketing team to design and execute email nurture campaigns to engage and convert prospects.
• Analyze campaign performance data, extract insights, and provide actionable recommendations to improve ROI.
• Partner cross-functionally with Marketing, Sales, Medical Affairs, and Investor Relations to ensure consistent messaging, alignment, and performance tracking.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• 3+ years of progressive experience in digital marketing, ideally within a B2B or high-growth technology environment (healthcare experience a plus)
• Demonstrated success driving measurable outcomes through SEO/SEM, paid media, and marketing automation
• Proven ability to translate analytics into actionable insights and performance optimizations
• Hands‑on experience with campaign management tools and digital content optimization
• Strong analytical mindset with a passion for testing, iteration, and continuous improvement

• Expertise in conversion optimization, including landing page design, funnel testing, and user experience improvement
• Proficiency in SF Marketing Cloud
• Experience managing A/B and multivariate testing
• Familiarity with website analytics tools (Google Analytics, GA4, Web Trends, or equivalent)
• Working knowledge of Google Ads, paid social, and ad‑serving platforms
• Basic understanding of HTML, CSS, and JavaScript to collaborate effectively with web developers
• Highly organized, detail‑oriented, and comfortable balancing multiple priorities in a fast‑paced, growth environment
• Strong communicator with the ability to influence cross‑functional partners and manage upward
• Bachelor’s degree in Marketing, Communications, or a related field

National Salary…