Senior Direct IO Manager

The Role

We are seeking a Senior Manager, Direct IO to lead digital-first media planning and activation with a deep emphasis on premium publisher partnerships, sponsor ships, and cross-channel brand experiences. This leader will drive integrated display and video strategies in close collaboration with Programmatic teams, while ensuring traditional media expertise serves as an enhancement bringing breadth and rigor to our holistic approach.

As the day-to-day client lead, you will architect and oversee innovative digital activations, high-impact partnerships, and custom content programs that push brands forward. You will also guide selective traditional media executions (Linear, OOH, Audio) as complementary layers within the broader strategy. This role requires a strategic thinker with a strong POV, a drive to elevate partnerships, and the ability to challenge the norm in pursuit of brand-building outcomes.

If you excel in fast-paced environments, thrive on collaboration, and are passionate about cultivating talent and modern media craft, this is an opportunity to lead meaningful innovation.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!

The anticipated annual salary for this role will range from $77,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

* This position may be performed remotely in most states within the US, with some exclusions

** While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

*** This position is not eligible for immigration sponsorship

Important Notice:
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• Leading end-to-end strategy, planning, and activation across direct digital partnerships, including:
  • Always-on, seasonal, and high-profile campaigns
  • Digital-first sponsor ships, tentpoles, and custom content integrations
  • 360 activations spanning digital, physical, and experiential touchpoints
• Driving modern partnership innovation by:
  • Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats
  • Bringing forward new publisher, data, and measurement solutions that elevate client growth
  • Championing advanced measurement adoption across digital partner programs
• Shaping strategy & client leadership:
  • Building deep understanding of client business goals, audiences, and KPIs
  • Ensuring all Direct IO activations…