Principal, Data Technology; Web

Principal, Data Technology WHY DEPT®?

We are pioneers t this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

As a Principal, Data Technology (Web), you are a web AdTech and signal architecture expert — someone who understands how data flows across browsers, APIs, and marketing platforms to drive performance, compliance, and insight.

You design systems that make web data work: defining what’s collected, how it’s activated, and how it stays durable in a changing privacy landscape. You’re comfortable designing measurement frameworks, configuring platforms, and, when needed, diving into code to clarify implementation.

You thrive on complexity — translating it into clarity for clients. You can map the journey from pixel to conversion API, explain why signal resilience matters to a CMO, and partner with engineers to make it happen.

This is a role for a strategic builder: a consultant who can architect end-to-end measurement and AdTech systems, grounded in technical fluency and future-focused thinking.

• Serve as the primary advisor on web AdTech architecture and signal strategy, designing how data is collected, activated, and governed across web experiences.
• Architect and document data collection systems, including event schemas, data layers, conversion APIs, and server-side integrations.
• Design and manage privacy‑first measurement frameworks that balance marketing effectiveness with compliance and data minimization.
• Configure, test, and maintain tag management and AdTech tools (GTM, Tealium, Adobe Launch, etc.), ensuring data quality and accuracy across environments.
• Partner with client engineers to guide code‑level implementation, debug tracking logic, and validate data flows end‑to‑end.
• Advise clients on signal loss mitigation, including cookie deprecation strategies, server‑side tagging, and durable first‑party data capture.
• Evaluate and integrate AdTech and Mar Tech platforms, from analytics and attribution tools (GA4, Adobe, Floodlight, Meta CAPI) to consent and identity systems.
• Collaborate across disciplines — with DEPT®’s Mobile Principal, Business Intelligence, and Marketing teams — to maintain consistent taxonomies and unified reporting.
• Stay ahead of ecosystem changes (Privacy Sandbox, ITP, evolving identity models) and proactively guide clients on strategic adaptation.
• Contribute to DEPT®’s internal frameworks and documentation to evolve our AdTech and measurement best practices.

• 5–7 years of experience in web AdTech, marketing technology, or digital measurement architecture.
• Proven expertise designing and managing data collection and activation frameworks across major advertising and analytics platforms.
• Hands‑on experience with tag management systems, conversion APIs, and event‑based data design.
• Strong understanding of privacy and consent ecosystems (GDPR, CCPA, CMPs, server‑side tagging).
• Technical fluency with JavaScript and browser data flows, comfortable reviewing or writing example code for clarity or QA.
• Working knowledge of identity and attribution frameworks (e.g., clean rooms, cross‑device resolution, data enrichment).
• Excellent communication skills — able to present technical design in business language and influence stakeholders with clarity.
• Consultative mindset — proactive, organized, and capable of balancing multiple client and internal initiatives.

• Experience with event routing or CDP platforms (Segment, Tealium, mParticle, High Touch).
• Familiarity with API‑based integrations connecting AdTech, analytics, and consent…