Director of Design

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

We are looking for a Director of Experience Design to join the Brand and Performance team within our Marketing division here  this role, the Director of Experience Design will lead the design, research, and optimization of digital marketing experiences across athenahealth’s owned and paid ecosystems.

This role sits at the intersection of user insight, business strategy, and marketing performance seamlessly bridging the gap between user needs and business objectives. The Director of Experience Design will lead efforts to understand user behaviors and motivations, turn those insights into high performing, and connected digital journeys that span , paid media, and partner channels.

This individual will combine UX strategy, research expertise, and data fluency, bringing together human-centered design with measurable impact. This is both a strategic and executional leadership role: the Director of Experience Design will lead by doing, collaborating across marketing, Mar Tech, analytics and IT to ensure experiences reflect a deep understanding of our users & drives business growth.

• Lead the end-to-end experience design across owned () and paid ecosystems (search, display, social, syndication).

• Develop and evolve a UX strategy that aligns user needs and business goals into a cohesive experience framework.

• Map and optimize cross-channel journeys, ensuring continuity of message, design, and experience from initial awareness through conversion.

• Translate audience and behavioral research into actionable experience strategies that guide users seamlessly between media and web environments.

• Create journey maps, prototypes, wireframes, and experience blueprints that define the ideal user path and guide key cross-functional teams (e.g., creative, content) in delivering connected experiences.

• Lead the user research function within marketing, setting the strategy for discovery and validation research (e.g., interviews, usability testing, behavioral analysis, surveys, and A/B testing).

• Partner with analytics teams to integrate qualitative insights with quantitative performance data.

• Build and maintain an overarching digital experience journey with optimized journey maps, and behavioral models that serve as foundational tools across teams.

• Develop and manage a testing and optimization roadmap that spans both paid and owned experiences—prioritizing not only conversion, but also experience quality, engagement depth, usability, and content effectiveness.

• Partner with analytics and Mar Tech teams to define experience performance metrics that capture how well each journey delivers against user intent, brand perception, and business goals.

• Lead by example through hands‑on journey design, testing, and research synthesis.

• Establish repeatable processes for experience intake, prioritization, and delivery that balance agility and creative excellence.

• Present insights, hypotheses, and design outcomes to marketing and executive leadership with clarity and influence.

• Bachelor’s degree in Marketing, or a related field;
  Master’s degree preferred.

• 10+ years of experience in digital experience design, UX strategy, or digital marketing, with emphasis on user research and journey optimization.

• Proven track record of turning user research and data into actionable digital experiences that drive measurable business outcomes.

• Deep expertise in UX research methodologies (usability testing, interviews, behavioral analytics, surveys).

• Proficiency in UX and analytics tools (e.g., Figma, Lucid, Hotjar, Adobe Analytics).

• Ability to influence senior stakeholders with research-backed recommendations.

• Experience in complex, multi‑segment B2B or healthcare environments preferred.

• Strong ability to navigate ambiguity and define problems before solving them.

$137,000 - $233,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job‑related…