Senior Web Content & Analytics Manager

A Little About Us

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are.

Senior Web Content and Analytics Manager

Responsible for leading the strategy, creation, and performance optimization of digital content across web platforms. This role combines content governance, UX enhancement, and data-driven decision-making to improve engagement and conversion. Key responsibilities include managing web content, analyzing user behavior, driving SEO and CRO initiatives, and collaborating cross-functionally to support marketing campaigns. The ideal candidate brings expertise in web analytics, CMS platforms, A/B testing, and personalization, with a strong ability to translate insights into impactful digital experiences.

This role is responsible for overseeing the creation, optimization, and performance tracking of digital content across web platforms. This role blends strategic onsite content management with data-driven decision-making to enhance user engagement and support business goals. Key duties include managing website updates, analyzing user behavior, traffic patterns and overall site performance using analytics tools, and generating actionable insights to improve site performance.

The manager also collaborates with cross-functional teams to support marketing campaigns, SEO initiatives, and conversion rate optimization.

• Partner with Content team on content strategy and governance to ensure alignment with user personas, journey stages, and business objectives across all digital touchpoints.
• Oversee the development and optimization of web content to drive engagement, improve UX, and support SEO and conversion goals.
• Design and manage a robust analytics framework to track user behavior, content performance, and conversion funnels across complex user journeys.
• Translate data into actionable insights by identifying content gaps, friction points, and opportunities to improve MQL generation and conversion rates.
• Collaborate cross-functionally with marketing, product, UX, and sales teams to align content initiatives with campaign goals and lead nurturing strategies.
• Own A/B and multivariate testing programs to continuously optimize landing pages, CTAs, and content layouts for higher conversion performance.
• Own taxonomy, tagging standards, and UTM governance to ensure accurate attribution and data consistency.
• Develop and maintain dashboards and reporting cadences that clearly communicate KPIs, trends, and ROI to senior stakeholders.
• Champion personalization and segmentation strategies to deliver tailored content experiences based on audience behavior, intent, and lifecycle stage.
• Ensure content and analytics platforms are integrated (e.g., CMS, CRM, marketing automation, analytics tools) to support seamless data flow and attribution.
• Stay ahead of digital trends and technologies to recommend innovations that enhance content delivery, measurement, and user engagement.

• Bachelor’s degree or higher in Marketing, Communications, Digital Media, Data Analytics, or a related field.
• At least 7-10 years of overall professional marketing experience.
• 5-7+ years of experience in web content management or web analytics, with proven success in conversion optimization.
• 5-7+ years of experience with web analytics platforms (e.g.,…